Trends for 2024
![Orbs on colourful background](/-/media/project/wpp/images/wpp-iq/2023/headerv5.jpg?width=1600&height=900)
WPP on 2024
10 marketing trends to watch out for
Explore the future landscape of marketing and communications through the eyes of WPP leaders worldwide. In the videos below, experts across a range of specialisms and markets share insights on emerging trends, from the scaling of AI to unconventional collaborations, the power of audio in brand storytelling, the rapid digitisation of the sports fan experience, and more. Gain a deeper understanding of these new trends that will influence how brands connect with consumers and drive business growth in 2024.
![Daniel Hulme](/-/media/project/wpp/images/wpp-iq/2023/danielv2.jpg?width=750&height=450)
06 Dec 2023
00:58
The scaling of AI
WPP’s Daniel Hulme explains how the scaling of AI will empower brands to reach new heights in a safe and secure way
![Bukky Moemeke](/-/media/project/wpp/images/wpp-iq/2023/bukky2.jpg?width=750&height=450)
06 Dec 2023
01:07
The digitisation of the sports fan experience will gather pace
Wavemaker’s Bukky Moemeke outlines new ways brands can reach younger fans online
![Saulo Rocha](/-/media/project/wpp/images/wpp-iq/2023/saolov2.jpg?width=750&height=450)
06 Dec 2023
01:25
Gen AI era will prompt brands to rise above a sea of sameness
Saulo Rocha of DAVID Madrid on the rising importance for brands to invest in a creative vision that fosters a unique and human connection with their audience
![Luiza Baffa](/-/media/project/wpp/images/wpp-iq/2023/luizav2.jpg?width=750&height=450)
06 Dec 2023
01:10
Brands will experiment with new ways to entertain
Luiza Baffa from AKQA talks about the transition from using artists as influencers to co-creating with them to entertain like never before
![Michele Arnese](/-/media/project/wpp/images/wpp-iq/2023/michele.jpg?width=750&height=450)
06 Dec 2023
01:40
Sound will no longer be an afterthought
amp's Michele Arnese highlights why sound is gaining significant momentum in the brand world
![Carol Watson](/-/media/project/wpp/images/wpp-iq/2023/carol2.jpg?width=750&height=450)
06 Dec 2023
01:22
Brands will use AI to engage a polycultural audience
BCW’s Carol Watson shares the three key AI bias interrupters to ensure inclusion
![Katie Rigg Smith](/-/media/project/wpp/images/wpp-iq/2023/katiev2.jpg?width=750&height=450)
06 Dec 2023
01:21
The rise of unconventional collaborations
The partnerships that exhibit real bravery to get across the line will pay off, explains WPP’s Katie Rigg-Smith
![Audrey Kuah](/-/media/project/wpp/images/wpp-iq/2023/audrey2.jpg?width=750&height=450)
06 Dec 2023
01:29
Zero-party data will shape a privacy-first marketing future
VML’s Audrey Kuah on how to use zero-party data to build greater trust with, and better experiences for, customers
![Allison Spray](/-/media/project/wpp/images/wpp-iq/2023/allisonrollup2.jpg?width=750&height=450)
06 Dec 2023
01:30
Generative AI: mitigating risk to unlock opportunity
H+K’s Allison Spray on managing the commercial and reputational risks that the proliferation of generative AI will present
![Vickie Segar](/-/media/project/wpp/images/wpp-iq/2023/vickiev2.jpg?width=750&height=450)
06 Dec 2023
01:10
Influencer marketing will meet SEO on TikTok
Village Marketing CEO Vickie Segar reveals the hottest new trends in iCommerce