X
Gen AI era will prompt brands to rise above a sea of sameness
Saulo Rocha of DAVID Madrid on the rising importance for brands to invest in a creative vision that fosters a unique and human connection with their audience
published on
06 December 2023
Category
More in Technology & innovation
![A road in Brazil lined with trees and large skyscrapers](/-/media/project/wpp/images/wpp-iq/2024/brazil_creativity_rollup.jpg?h=1200&w=1800&la=en&hash=BBB99F16F9B01DD73BAECE5837FA1421)
Driving innovation: How Brazil leads in creative and media integration
In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success
![Four animated characters engaged in dynamic actions with colourful light beams against a dark background, involving flying, playing guitar, and racing.](/-/media/project/wpp/images/wpp-iq/2024/superawesomereport_2024_rollup.jpg?h=1200&w=1800&la=en&hash=603FD25A41737C254A6F7B80A86D79B3)
How to build your brand in-game
A new research report from WPP and SuperAwesome
![3D generated soap bottles in the a bathroom](/-/media/project/wpp/images/wpp-iq/2024/openusd_rollup.jpg?h=1200&w=1800&la=en&hash=49F6C9945BF13912F2A294E3473ECAEA)
WPP puts itself at the heart of collaborative 3D worlds
Pixar's 3D animation file format – USD – is the invisible building block of our digital 3D future.