![Ground level shot of a person with a walking stick for blind and partially sighted people using the pavement pattern developed by Cemento Sol to establish where they are on the street](/-/media/project/wpp/images/featured-work/featured-work-2024/cannes-2024/cementosol_rollup.jpg?h=600&w=900&la=en&hash=A77E877F41CCEB9DE143C0DDB797B2B1)
Grey: Sol Cement's Sightwalks
Helping the visually impaired to navigate city streets
At WPP, we believe that creativity is the key to solving some of the biggest challenges facing our world today.
At the Cannes Lions International Festival of Creativity 2024, the WPP Beach hosted a series of thought-provoking discussions with some of the most brilliant minds in business, brands and the public sector, sharing insights and expert opinions on everything from AI to mindset, as well as giving like-minded individuals the opportunity to connect, exchange ideas and discover new ways to drive growth and impact.
The WPP Beach brings together the world's best creatives, technologists and innovators to unlock the power of creative transformation.
SOME WORK TO WATCH