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Photo taken at the WPP Beach in Cannes showing people sitting at tables and standing in groups talking

Cannes Lions 2024: new heights of creativity and courage

In the age of AI, success for the advertising industry requires collaboration, connection, courage – and fun

Photo taken at the WPP Beach in Cannes showing people sitting at tables and standing in groups talking

27 Jun 2024

Cannes Lions 2024: new heights of creativity and courage
A road in Brazil lined with trees and large skyscrapers

04 Jun 2024

Driving innovation: How Brazil leads in creative and media integration
Headshots of Jane Geraghty and Anna Hickey on a blue and purple split background with the text 'Mechanisms that Matter: Decoding the future of agency models"

13 May 2024

Mechanisms that Matter – What it takes to lead an agency team for the world’s biggest brands
Abstract graphic with a flowing shape in shades of yellow, green, and blue on a dark blue background.

03 May 2024

Rebranding cancer: how brands heal and hurt
Headshots of Robert Guay and Anna Hickey on a blue background with the text 'Mechanisms that Matter: Decoding the future of agency models"

02 May 2024

Mechanisms that Matter – Inside WPP | Ford’s revolutionary marketing model
Four animated characters engaged in dynamic actions with colourful light beams against a dark background, involving flying, playing guitar, and racing.

25 Apr 2024

How to build your brand in-game
Jonathan Adams talking to Anna Hickey with the text "Mechanisms that Matter: Decoding the future of agency models"

23 Apr 2024

Mechanisms that Matter – Inside our partnership with Audible
Digitally generated image of futuristic cubes, digital data flowing and network structure.

19 Apr 2024

Healthcare communications – diverse, dynamic & different
CVL Srinivas talking to Anna Hickey with text saying "Mechanisms that matter. Decoding the future of media agency models"

16 Apr 2024

Mechanisms that Matter – How India is fuelling growth for global brands
Purple perspex panels growing in size from small to large, with a sunset in the background and water reflection in the foreground

08 Apr 2024

Media in India: the future is now
Richard Hartell and Anna Hickey sitting at a table with copy overlaid that says "Mechanisms that Matter - Deconstructing the future of media agency models"

05 Apr 2024

Mechanisms that Matter – Inside our partnership with Google
Corridor curving off into background with blue neon lights

25 Mar 2024

Multinational companies must have an India strategy

HUMANISING AI

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Read more on AI

B2B: BUSINESS SPEAKS TO BUSINESS

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Read more on B2B

CAPITALISING ON CREATIVITY

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Read more on creativity


FEATURED WORK

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