At WPP, we believe that creativity is the key to solving some of the biggest challenges facing our world today.

At the Cannes Lions International Festival of Creativity 2024, the WPP Beach hosted a series of thought-provoking discussions with some of the most brilliant minds in business, brands and the public sector, sharing insights and expert opinions on everything from AI to mindset, as well as giving like-minded individuals the opportunity to connect, exchange ideas and discover new ways to drive growth and impact.