AI and applications within WPP Open

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AI AND APPLICATIONS WITHIN WPP OPEN

WPP Open harnesses AI to help you approach marketing challenges in an integrated and effective way.

BACK TO ABOUT WPP OPEN

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AUGMENT YOUR CREATIVITY

  • Harness the power of AI and get creative with AI tools, using intelligent suggestions according to your project.
  • Receive intelligent and contextually relevant suggestions throughout the operating system.
  • Our AI Assistant interfaces with various APIs, offering accurate audience insights and assistance in building impactful campaign and creative briefs.

Screenshot from WPP Open showing project workflows

OPTIMISE WORKFLOWS

  • Streamline project workflows and manage tasks, assignments and deadlines with efficiency.
  • Access a centralised workspace that provides clarity for teams and a comprehensive overview for managers, wherever they are in the world.
  • Ensure seamless navigation across your unique applications, data and talent thanks to a customisable design.

Screenshot from WPP Open showing data accessibility

LEVERAGE EXTENSIVE DATA

  • Apply WPP's proprietary AI products, WPP Brains, to your workflows to identify trends and tailor solutions for your audience.
  • Leverage WPP's Data Catalogue which consolidates network-wide data to power the platform's applications and services.
  • Align relevant data sets with workflows, enabling informed decision-making.
  • Gain insights into consumer search and intent behaviour to optimise digital marketing impact.

Screenshot from WPP Open showing apps and integrations

ACCESS CUTTING EDGE APPS

  • Access an array of WPP apps offering specialised marketing services via WPP Open.
  • Seamlessly integrate external tools like Miro, Wrike or Workfront into your workflows.
  • Embed BI reports from Power BI, Looker Studio and Tableau effortlessly, enabling data-driven decisions.

HOW DOES AI WORK WITH WPP OPEN?

Harness the power of AI with WPP Open. Explore three transformative ways our intelligent operating system can supercharge your teams' efficiency and creativity:

All

Incorporated at the operating system level, features like the AI Assistant work across the entire workflow. This ensures that data-driven insights are delivered precisely when needed, going beyond the limitations of individual tools or applications.

WPP Open's AI applications transform complex data into actionable insights, streamlining decision-making processes, optimising marketing strategies and enhancing creative outputs, providing a competitive edge in today's dynamic market landscape.

Customised AI solutions are tailored to your specific needs. From predictive analytics to automated reporting, these services empower your team to make informed decisions, drive operational efficiency and achieve strategic goals more effectively within the WPP Open operating system.


APPLICATIONS WITHIN WPP OPEN

STUDIO APPS

WPP Open houses a comprehensive suite of seamlessly integrated applications designed to simplify the end-to-end marketing process. Each of the eight specialised studios offers tools tailored to enhance efficiency and productivity within a specific area of expertise.

 

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CREATIVE STUDIO

Securely access curated LLMs, enhance creativity with AI image-generation and scale content.

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MEDIA STUDIO

Target and optimise campaigns with area-first planning and budget optimisation at scale.

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PRODUCTION STUDIO

Streamline content creation, manage scaling efficiently and enhance productivity through workflows.

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COMMERCE STUDIO

Optimise shopping experiences, boost sales with engagement scenarios and gain global insights.

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BRAND STUDIO

Manage and enhance brand identity, reputation and messaging across channels.

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EXPERIENCE STUDIO

Improve customer engagement and retention with data-driven insights.

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DATA STUDIO

Access a wide range of data sets to optimise strategies for maximum impact.

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PR STUDIO

Optimise PR strategies and improve brand reputation with media monitoring tools.

LET'S START THE CONVERSATION

To find out more about how WPP Open can transform your marketing operations, fill out the form and a member of the team will be in touch with you as soon as possible.

Work for a WPP company? Access WPP Open at open.wpp.com