What: How to future proof your business with AI
When: July 10 at 9.30 - 12.30pm at The Westin, Jersey City

We are excited to invite you to our upcoming aiDays event, where we will be discussing how to future proof your healthcare business with AI.

Join us as we hear from subject matter experts as they share insights and plans for how health companies and brands can best utilise and stay ahead with AI. During the event, you’ll hear from our keynote speakers about the latest trends in AI and gain valuable insights on how AI is impacting businesses today and what you can do to prepare for the future, and how it can be used as an accelerant to drive business growth.

In addition, we will have panel discussions featuring clients who have successfully implemented AI into their business, and they will share their experiences, success stories, and challenges faced when integrating AI into their organisations.

We’ll also share demos of WPP tools and resources, including our AI operating platform WPP Open.

Welcome: What we are hearing and how we are responding:
Lee Powell, WPP
15 min

The journey to AI: unique brand/enterprise perspectives:
Victoria Driscoll, WPP in a fireside chat with Lori Barshop, Sr. Associate Director, ILD Marketing and Omnichannel Lead, Boehringer Ingelheim
20 min

AI - an integrated marketing perspective:
A moderated discussion with Oleg Korenfeld, CMI Media Group, Vicky Lewko, Burson & Leah Sand, VML
30 min

From content creation to content completion:
Florence Michelet, Hogarth Health Studios on how Brand Guardian is driving greater efficiencies for Global Health Client Leaders
20 min

Closing Remarks: What’s next:
Ozgun Demir, Head of Digital Marketing, Genentech
30 min