![Someone filling out form on mobile phone with woman's face in the background](/-/media/project/wpp/images/featured-work/featured-work-2021/naming-the-invisible-by-digital-birth-registration.jpg?width=900&height=506)
Grey: Volvo’s Ultimate Safety Test
![Image of ice cap melting](/-/media/project/wpp/images/featured-work/featured-work-2022/safety-test.jpg?width=1600&height=900)
Grey: Volvo’s Ultimate Safety Test
Placing sustainability at the heart of Volvo’s brand
A leader in automotive safety for decades, Volvo Cars is broadening its focus to sustainability and its commitment to climate neutrality and electric vehicles.
By 2040, with aims to become a fully climate-neutral company across its value chain and, by 2030, it plans to become a fully electric car company.
To announce the news, Grey created the ‘Ultimate Safety Test’ campaign, devised to reflect the company’s commitment to climate neutrality and electrification.
In the new film, a spokesperson takes viewers on a tour of Volvo’s safety tests over the decades. During one of these tests in the Arctic Circle, a collapsing glacier becomes a stark reminder that the biggest threat to our safety isn’t on the road, it’s climate change.