WPP Commerce Conference 2021
27-28 APRIL: WPP Commerce Conference 2021
The pandemic has rapidly transformed the world of commerce, resulting in permanent implications for the products we buy and how we buy them.
WPP Commerce Conference 2021 brought together the world’s leading industry, marketing and media experts for an exclusive, two-day immersive exploration of the future of retail.
The event looked at future trends and today’s realities: insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, measurement and analytics. It explored the acceleration of digital payments and the future of contactless experiences for consumers, retailers, brands and payment providers – and what it will take to future-proof brands and businesses.
WPP Commerce 2021 agenda
Day one
Opening remarks
10:00
Mark Read, CEO, WPP
Beth Ann Kaminkow, CEO, VMLY&R COMMERCE
Part one: the big picture
A new path to purchase
10:30
Khartoon Weiss, Head of Global Agency & Accounts, TikTok
Shenan Reed, SVP, Head of Media, L'Oréal
Ian Fitzpatrick, Global Director, Brand Strategy & Operations, New Balance
Taryn Beck, Ecommerce & Shopper Marketing Lead, Walmart & Club Channel, General Mills
The future of humanized commerce
10:50
Barry Thomas, Head of Customer Marketing, Coca-Cola
Clare-Marie Hulsey, Vice President Global Research & Insights, Coca-Cola
J.Walker Smith, Knowledge Lead, Consulting Division of Kantar
Commerce transformation with Forrester
11:10
Sucharita Kodali, Vice President & Principal Analyst, Forrester
Ted Schadler, Vice President & Principal Analyst, Forrester
Jacquelyn Baker, Executive Director Commerce, VMLY&R COMMERCE
Part two: purpose and partners
Mobile payments x telling the story of the future
11:40
Jared Isaacman, CEO, Shift4 Payments and Mission Commander, Inspiration4
Brooke Hovey, Chief Growth Officer, BCW Global
The rules of engagement
12:02
Cristina Jones, Chief Engagement Officer, Salesforce.Org
Partner workshops
12:07
(A) Microsoft – Building an inclusive brand through marketing with purpose
Kelli Kemery, Lead Market Researcher, Microsoft
(B) Snap – Shoppable AR: the future of ecommerce is here
Alexis Parisi, WPP Agency Lead, Snap
Carolina Arguelles, Global Product Marketing Manager, AR, Snap
(C) TikTok helped me sell it: commerce success stories from TikTok creators
Dustin Goot, Head of Creator Monetization TikTok
Tassel Amor (@tasselamor), Aishah and Shay (@elitetier), and DTay (@dtay.known)
(D) Digital commerce in the new privacy-first world
Jeff Giacchetti, Programmatic Media Lead, Colgate-Palmolive
Mara Greenwald, Managing Director, Commerce & Performance Media, Mindshare
Harry Kargman, Founder & CEO, Kargo
Privacy-first internet
12:27
Matt Brittin, President, EMEA Business & Operations, Google
Stephan Pretorius, Chief Technology Officer, WPP
Coffee break
Part three: people at the centre of everything
Commerce reimagined: when pandemic meet personalization
12:55
Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance
Laurent Ezekiel, CMO, WPP
The five keys of brand happiness
13:15
Miri Rodriguez, Author and Global Head of Internships Microsoft
TikTok made me buy it
13:25
Gabe Nicolau, Director of Product Strategy & Operation, TikTok
Partner workshops
13:45
(E) Inclusive ecommerce for a diverse customer: $1 trillion market that you’re ignoring
Christina Mallon, Head of Inclusive Design and Accessibility, Wunderman Thompson
(F) 288, how brands can help close the wealth gap
James Kinney, Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy
(G) The luxury POV – everything you need to know
Naji El-Arifi Head of Innovation, Wunderman Thompson Commerce
Hugh Fletcher Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce
(H) Setting-up for shopping success
Josh Gallagher, Global Head of eCommerce consulting, MediaCom
Bianca Best, Global MD of Blink Consulting
Guy Jeune-Manning, GM, Ecommerce, Fonterra
(I) Shifting consumer expectations in the "new" normal
Chris Strong, Vice President of Marketing, Watson's
Randy Kohl, Head of Marketing, Gorilla Group
Guy Jeune-Manning, GM, Ecommerce, Fonterra
(J) Hello world, meet China 5.0
Nicholas Pan, Managing Director, Strategy & Commerce, VMLY&R Asia
Justin Teo, Chief Digital Officer, VMLYR COMMERCE
Day one observations and learnings
13:55
Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE
Day two
Opening thoughts
10:00
Beth Ann Kaminkow, CEO, VMLY&R COMMERCE
Part four: the ecosystem
Transforming the future of QSR with Wendy's
10:10
Jon Cook, Global CEO, VMLY&R
Kurt Kane, President U.S. & Chief Commercial Officer, The Wendy’s Company
Partner workshops
10:30
(K) Facebook – from inspiration to sale, how Facebook and Instagram can drive discovery commerce
Marwa Shariff Atik, Instagram Creator, Ashley Yuki, Director of Product Management, Instagram
Dave Dugan, Global Agency Lead, Facebook
(L) Pinterest – from creator trends to inspired purchases
Dan Pelosi, Chef & Pinterest Creator
Aya Kanai Head of Content and Creator Partnerships, Pinterest
(M) Mastering share of mind with Amazon
Kerry Curan, Executive Director, Marketing and Growth, GroupM
Andrew Reugger, Global President Commerce, GroupM
Cecile Blanc, Senior Director, Global Solutions and Innovation, Xaxis
Frank Kochenash, President Marketplace Service USA, Wunderman Thompson Commerce
Coffee break
Part five: future perfect commerce
Instacart: eight trends that will shape the grocery industry in 2021
11:10
Ryan Mayward, VP of Ad Sales, Instacart
Andrew Reugger, Global President Commerce, GroupM
Gen Z – what every brand needs to know now
11:30
Monique Idlett-Mosley, Co-founder & Managing Partner, Reign Ventures
Amanda Zuckerman, Chief Brand Officer, Dormify
Alexandra Wilkis Wilson Entrepreneur, Investor, Board Director & Co-founder, Gilt & GLAMSQUAD
The future of modern retail
11:50
Rob Garf, VP & GM, Retail, Salesforce
Michelle Grant, Senior Manager, Strategy & Insights, Retail and Consumer Goods, Salesforce
The female founders reimagining activism
12:10
Sarah LaFleur, Founder & CEO, M.M. LaFleur
Beatrice Dixon Founder & CEO, The Honey Pot Company
Cate Luzio Founder & CEO, Luminary
Michelle Cordiero Grant, Lively Co-Founder and CEO
Coffee break
Traditional retail, winning in new ways
12:30
Jennie Weber, SVP, Experience Design & Insights, Best Buy
Morgan Holt, Global Executive Experience Director, LANDOR & FITCH
Shaping the future of tech with Intel
12:54
Rhonda Foxx, Head of Social Equity Policies & Engagements, Intel Corporation
Debbie Ellison, Global Chief Digital Officer, VMLY&R COMMERCE
The next generation of (female) commerce leaders
13:05
Adriana Gascoigne, CEO, Girls in Tech
Jen DaSilva, President, Berlin Cameron
Innovating for the portfolio of the future
13:25
Michelle Whelan UK CEO, VMLY&R COMMERCE
Liliana Caimacan Head of Global Innovation, Tata Consumer Products
The key takeaways
13:45
Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE
Speakers
![Beth Ann Kaminkow](/-/media/project/wpp/images/events/commerce-2021/event-commerce_beth-ann-kaminkow_1200.jpg?width=900&height=675)
Beth Ann Kaminkow
Global CEO, VMLY&R Commerce
![Jared Isaacman](/-/media/project/wpp/images/events/commerce-2021/event-commerce_jared-isaacman_1200.jpg?width=900&height=675)
Jared Isaacman
CEO, Shift4 Payments & Mission Commander, Inspiration4
![Aya Kanai](/-/media/project/wpp/images/events/commerce-2021/event-commerce_aya-kanai_1200.jpg?width=900&height=675)
Aya Kanai
Head of Content & Creator Partnerships, Pinterest
![Miri Rodriguez](/-/media/project/wpp/images/events/commerce-2021/event-commerce_miri-rodriguez_1200.jpg?width=900&height=675)
Miri Rodriguez
Head of Global Internship Program & Author, Microsoft
![Liliana Caimacan](/-/media/project/wpp/images/events/commerce-2021/event-commerce_liliana-carimacan_1200.jpg?width=900&height=675)
Liliana Caimacan
Head of Global Innovation, Tata Consumer Products
![Walter Geer](/-/media/project/wpp/images/events/commerce-2021/event-commerce_walter-greer_1200.jpg?width=900&height=675)
Walter Geer
Executive Creative Director, Experience Design, VMLY&R
![Michelle Grant](/-/media/project/wpp/images/events/commerce-2021/event-commerce_michelle-grant_1200.jpg?width=900&height=675)
Michelle Grant
Senior Manager, Strategy & Insights, Retail & Consumer Goods, Salesforce
![Rob Garf](/-/media/project/wpp/images/events/commerce-2021/event-commerce_rob-garf_1200.jpg?width=900&height=675)
Rob Garf
VP & GM, Retail, Salesforce
![Khartoon Weiss](/-/media/project/wpp/images/events/commerce-2021/eventcommercekhartoon-weisspng.jpg?width=900&height=675)
Khartoon Weiss
Global Head of Agency & Accounts, TikTok
![Dustin Goot](/-/media/project/wpp/images/events/commerce-2021/event-commerce_dustin-goot.jpg?width=900&height=675)
Dustin Goot
Head of Creator Monetization, TikTok
![Gabriel Nicolau](/-/media/project/wpp/images/events/commerce-2021/event-commerce_gabriel-nicolau.jpg?width=900&height=675)
Gabriel Nicolau
Director of Product Strategy & Operations, TikTok, Americas
![Kelli Kemery](/-/media/project/wpp/images/events/commerce-2021/event-commerce_kelli-kemery.jpg?width=900&height=675)
Kelli Kemery
Lead Market Researcher, Microsoft
![Debbie Ellison](/-/media/project/wpp/images/events/commerce-2021/event-commerce_debbie-ellison.jpg?width=900&height=675)
Debbie Ellison
Global Chief Digital Officer, VMLY&R COMMERCE
![Brooke Hovey](/-/media/project/wpp/images/events/commerce-2021/event-commerce_brooke-hovey-bcw.jpg?width=900&height=675)
Brooke Hovey
Chief Growth Officer, BCW Global
![Alexandra Wilkis Wilson](/-/media/project/wpp/images/events/commerce-2021/event-commerce_alexandra-wilkis-wilson-gilt.jpg?width=900&height=675)
Alexandra Wilkis Wilson
Entrepreneur, Investor, Board Director & Co-founder, Gilt & GLAMSQUAD
![Naji El-Arifi](/-/media/project/wpp/images/events/commerce-2021/event-commerce_naji-el-arifi.jpg?width=900&height=675)
Naji El-Arifi
Head of Innovation, Wunderman Thompson Commerce
![Michelle Whelan](/-/media/project/wpp/images/events/commerce-2021/event-commerce_michelle-whelan.jpg?width=900&height=675)
Michelle Whelan
UK CEO, VMLY&R COMMERCE
![Hugh Fletcher](/-/media/project/wpp/images/events/commerce-2021/event-commerce_hugh-fletcher.jpg?width=900&height=675)
Hugh Fletcher
Global Marketing Director & Thought Leadership Lead, Wunderman Thompson Commerce
![Monique Idlett-Mosley](/-/media/project/wpp/images/events/commerce-2021/event-commerce_monique-idlett-mosley.jpg?width=900&height=675)
Monique Idlett-Mosley
Co-founder/Managing Partner, Reign Ventures
![Amanda Zuckerman](/-/media/project/wpp/images/events/commerce-2021/event-commerce_amanda-zuckerman-dormify.jpg?width=900&height=675)
Amanda Zuckerman
Co-founder, Dormify
![Anisha Raghavan](/-/media/project/wpp/images/events/commerce-2021/event-commerce_anisha-raghavan_1200.jpg?width=900&height=675)
Anisha Raghavan
CMO - Global Brands Americas, Walgreens Boots Alliance
![Rhonda Foxx](/-/media/project/wpp/images/events/commerce-2021/event-commerce_rhonda-foxx_1200.jpg?width=900&height=675)
Rhonda Foxx
Head of Social Equity Policies & Engagements, Intel Corporation
![Beatrice Dixon](/-/media/project/wpp/images/events/commerce-2021/event-commerce_beatrice-dixon_1200.jpg?width=900&height=675)
Beatrice Dixon
Founder & CEO, The Honey Pot Company
![Sarah LaFleur](/-/media/project/wpp/images/events/commerce-2021/event-commerce_sarah-mmlafleur_1200.jpg?width=900&height=675)
Sarah LaFleur
Founder & CEO, M.M. LaFleur
![Jon Cook](/-/media/project/wpp/images/events/commerce-2021/event-commerce_jon_1200.jpg?width=900&height=675)
Jon Cook
Global CEO, VMLY&R
![Jen DaSilva](/-/media/project/wpp/images/events/commerce-2021/event-commerce_jennifer-dasilva_1200.jpg?width=900&height=675)
Jen DaSilva
President, Berlin Cameron
![Ashley Yuki](/-/media/project/wpp/images/events/commerce-2021/event-commerce_ashley-yuki_1200.jpg?width=900&height=675)
Ashley Yuki
Director of Product Management, Instagram
![Laurent Ezekiel](/-/media/project/wpp/images/exco/laurent-ezekiel-1280.jpg?width=900&height=675)
Laurent Ezekiel
Chief Marketing & Growth Officer, WPP
![Cristina Jones](/-/media/project/wpp/images/events/commerce-2021/event-commerce_cristina-jones_1200.jpg?width=900&height=675)
Cristina Jones
Chief Engagement Officer, Salesforce.Org
![Cate Luzio](/-/media/project/wpp/images/events/commerce-2021/event-commerce_cate-luzio_1200.jpg?width=900&height=675)
Cate Luzio
Founder & CEO, Luminary
![Sucharita Kodali](/-/media/project/wpp/images/events/commerce-2021/event-commerce_sucharita-kodali_1200.jpg?width=900&height=675)
Sucharita Kodali
VP & Principal Analyst, Forrester
![Ted Schadler](/-/media/project/wpp/images/events/commerce-2021/event-commerce_ted-schadler_1200.jpg?width=900&height=675)
Ted Schadler
Vice President & Principal Analyst, Forrester
![Barry Thomas](/-/media/project/wpp/images/events/commerce-2021/event-commerce_barry-thomas_1200.jpg?width=900&height=675)
Barry Thomas
Head of Customer Marketing & Future of Commerce, Coca-Cola Company
![Marwa Atik](/-/media/project/wpp/images/events/commerce-2021/event-commerce_marwa_1200.jpg?width=900&height=675)
Marwa Atik
Co-founder & Designer, Vela
![Christina Mallon](/-/media/project/wpp/images/events/commerce-2021/event-commerce_christina-mallon_1200.jpg?width=900&height=675)
Christina Mallon
Head of Inclusive Design and Accessibility, Wunderman Thompson
![James Kinney](/-/media/project/wpp/images/events/commerce-2021/event-commerce_james-kinney_1200.jpg?width=900&height=675)
James Kinney
Global Chief Diversity, Equity and Inclusion Officer and North American Chief People Officer, Ogilvy
![Kurt Kane](/-/media/project/wpp/images/events/commerce-2021/event-commerce_kurt-kane_1200.jpg?width=900&height=675)
Kurt Kane
President U.S. & Chief Commercial Officer, The Wendy’s Company
![Andrew Reugger](/-/media/project/wpp/images/events/commerce-2021/event-commerce_andrew-reugger_1200.jpg?width=900&height=675)
Andrew Reugger
Global President Commerce, GroupM
![Ryan Mayward](/-/media/project/wpp/images/events/commerce-2021/event-commerce_ryan-mayward_1200.jpg?width=900&height=675)
Ryan Mayward
VP of Ad Sales, Instacart
![Adriana Gascoigne](/-/media/project/wpp/images/events/commerce-2021/event-commerce_adriana-gascoigne_1200.jpg?width=900&height=675)
Adriana Gascoigne
Founder and CEO at Girls in Tech, Inc.
![Matt Brittin](/-/media/project/wpp/images/events/commerce-2021/event-commerce_matt-brittin_1200.jpg?width=900&height=675)
Matt Brittin
President, EMEA Business & Operations, Google
![Carolina Arguelles Navas](/-/media/project/wpp/images/events/commerce-2021/event-commerce_carolina-arguelles-navas_1200.jpg?width=900&height=675)
Carolina Arguelles Navas
Global Product Marketing, Augmented Reality, Snapchat
![Shenan Reed](/-/media/project/wpp/images/events/commerce-2021/event-commerce_shenan-reed_1200.jpg?width=900&height=675)
Shenan Reed
SVP, Head of Media, L'Oréal
Our partners
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