We were awarded the title of Most Effective Agency Network by the Effie Global Effectiveness Index, and we became Network of the Year at the Cannes Lions International Festival of Creativity

 

2012 was our ‘annus mirabilis’. It was in June that we scaled the ‘Twin Peaks’ of effectiveness and creativity. I’ve always believed that it is quite easy for an agency to be successful as a creative shop. It’s also easy for agencies to stake out the ground of effectiveness alone. The really big, difficult thing - and sweet spot - is to do both...