No. 176 - October 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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And the Emmy goes to… Grey!
Grey New York’s “Inspired” ad for Canon was awarded the 2013 Outstanding Commercial Emmy at the 65th Primetime Emmy Awards. The ad, which celebrates the never-say-die attitude of photographers and the lengths they go to for the perfect picture, beat off competition from the likes of Google Chrome’s “Jess Time” by BBH and Google Creative Lab and Nike’s “Jogger” by Wieden+Kennedy to win the prize.
Kantar Media announces new leadership
Andy Brown has been appointed CEO of Kantar Media. Reporting to Kantar CEO Eric Salama, he takes overall charge of Kantar Media’s extensive portfolio of media and advertising measurement and analysis services.
MediaCom wins United Nations award
The United Nations has presented MediaCom Worldwide with a Special Partner award for its contribution to the UN’s MY World campaign at a ceremony held during the 68th session of the UN General Assembly in New York.
WPP appoints new non-executive directors
WPP has appointed Dr John Hood, former Vice-Chancellor of the University of Oxford, Daniela Riccardi, CEO of international luxury goods company Baccarat, and Nicole Seligman, Executive Vice President and General Counsel of Sony Corporation and President of Sony Corporation of America, to its board as non-executive directors.
The Data Alliance and FourthWall Media announce data partnership agreement
The Data Alliance, the WPP company that enables strategic data partnerships across the Group, and FourthWall Media, the largest independent source of cable set-top box viewing data, have announced a partnership to collaborate on data-driven marketing solutions that optimise advertising effectiveness.
Ogilvy & Mather acquires stake in PennyWise
Ogilvy & Mather has agreed to acquire a majority interest in PennyWise Solutions, one of India’s leading digital technology and production companies.
Kantar launches US and China Insight websites
Kantar has launched new websites in the
, showcasing country-specific news, data and research that can be used freely by journalists, clients, colleagues and students. This follows last year’s launch of
Kantar UK Insights
which offers an instantly accessible free database of statistics and expert commentary on public opinion, business, tech and consumer issues.
Yolk(at)Grey eyes digital expansion in Southeast Asia
Yolk(at)Grey, a new offering to meet increasing demand in the digital marketing sector in Southeast Asia, has opened an office in Jakarta which will serve as the network’s technology hub in the region. Yolk(at)Grey Jakarta will be led by Adrian Lee as General Manager.
Air Canada appoints JWT Canada
as its new creative advertising agency of record, to handle all global brand communications and digital marketing with effect from January 2014. Mindshare will handle all media planning and buying.
World Economic Forum selects Ogilvy Public Relations
as its official PR partner for this year’s annual meeting.
TGI Fridays names Burson-Marsteller as its agency of record
for PR following a competitive review.
Maxus names Neil Stewart as Chief Client Officer
, a newly created global role.
Grey EMEA’s President and CEO David Patton elected President of the EACA
(the European Association of Communications Agencies).
Geometry Global announces full UK leadership line-up
including Neil Carter as Chief Financial Officer, Stephen Abram as Chief Client Officer, Richard Woodward as Business Development and Brand Director and Richard Jones as Executive Creative Director.
MediaCom named Agency Network of the Year at the M&M Global Awards 2013
, the fourth time in five years that it has won the prize.
New Business Enquiries
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Focus on Retail
The Store, WPP’s global retail practice, will host the WPP Regional Retail Forum in Mexico City on 6-7 November. The event will cover issues such as retail developments, new trade opportunities and the expansion of digital in Latin America and will feature speeches by the Head of Digital for the Government of Mexico and representatives from companies such as Coca-Cola and Nestlé.
JWT introduces the BRIC Millennials
Meet the BRIC Millennials
, a report based on findings from a JWT study of 18-35 year-olds across Brazil, China, India and Russia, explores values and attitudes towards issues such as personal finances and employment, stress, changing gender roles, social good and social media, as well as themes especially relevant to BRIC nations, including tradition vs modernisation, urbanisation and national pride.
Y&R report reveals consumers’ hidden desires
Consumers are hiding their most important desires and motivations from marketers according to
Secrets & Lies
, a new piece of global research from Y&R. The study, which used traditional survey methods to reveal what people think consciously, and indirect questioning to reveal unconscious motivations, suggests that brands need to re-think traditional research, targeting and positioning methods in order to fully understand the attitudes of consumers.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Following a familiar path blazed by other social networks, Pinterest has announced the testing of its first ad product, “promoted pins”. Steve Sherfy of
takes a look in
Monetizing the Pinners
The Personal Experience Effect
master marketer Jim Joseph (
Cohn & Wolfe
) turns his attention to building that most precious of all brands — you.
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