No. 174 - August 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Kantar Media partners with Twitter
Kantar Media, a world leader in audience measurement, has announced a strategic alliance with Twitter to develop a new suite of tools to support planning and analytics for the UK TV industry.
Bringing together social TV data from Twitter with the audience research expertise of Kantar Media, the tools will enable broadcasters to plan programme promotions more effectively and assist media buyers and sellers in integrating social data more comprehensively into the TV component of their media mix.
The first of these new products will be available commercially to UK broadcasters, media agencies and the wider industry in 2014.
General Electric picks MEC for media planning and buying outside the US
MEC has been appointed to handle General Electric’s media planning and buying outside the US after a review. The new brief represents 75% of the global GE business and includes the global search assignment.
Grey North America names new CEO
Michael Houston has been promoted to CEO of Grey North America, a newly created position, having previously served as Chief Operating Officer of Grey New York. In his expanded role, Houston will oversee Grey offices in New York, San Francisco and Canada, including Toronto and Vancouver, as well as Grey Activation and PR, based in New York.
Kantar acquires leading research agency in Bangladesh
Kantar has acquired Sirius Marketing & Social Research Limited, a leading full-service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research.
Millward Brown expands digital offer in US to help clients drive brand growth
Millward Brown has unveiled plans to expand its US digital business. The announcement follows the news from Kantar, Millward Brown’s parent company, that it will bring together two of its digital insights providers, Dynamic Logic and Compete, as Millward Brown Digital, to deliver comprehensive digital solutions that help advertisers, agencies and publishers increase marketing effectiveness and drive brand growth.
Quisma acquires performance marketing agency H1
Digital agency Quisma, part of GroupM, WPP’s global media investment management operation, has acquired H1, a leading agency specialising in tailor-made paid search marketing, search engine optimisation, web consulting and training in the Czech Republic and the Slovak Republic.
Y&R, Shazam and UP announce partnership
Y&R have formed a partnership with Shazam, the world’s leading media engagement company with more than 350 million users worldwide, and UP, a branded content and TV production company, to help advance the mobile activation of advertising. The companies will work together on upcoming Y&R client initiatives to deliver mobile activation experiences and solutions that drive consumer interactions with brands on the “second screens” of smartphones and tablets.
Engage Burson-Marsteller launches in Kenya
Burson-Marsteller has announced the creation of Engage Burson-Marsteller, which will service the communication needs of businesses operating in the agriculture, manufacturing, tourism, construction, energy and communication sectors in Kenya.
Sony Electronics appoints MEC
in South East Asia.
POSSIBLE awarded lead role on Microsoft Surface’s website
following a competitive pitch.
MediaCom Sport to lead Dell’s Brand Ambassador Programme
for the Glasgow 2014 Commonwealth Games.
Bates CHI&Partners appointed by ASUS
to support their global marketing initiative.
Mindshare hires new CEO
for North America.
Michael Dobak elevated to CEO of Ogilvy & Mather West
, a newly created role.
Burson-Marsteller hires Blue State Digital’s Thomas Gensemer
as US Chief Strategy Officer.
Ogilvy & Mather named the Most Effective Agency Network globally and Ogilvy Mumbai the Most Effective Agency Office
for the second consecutive year in the 2013 Effie Effectiveness Index.
Maxus revealed as the world’s fastest growing media network for the fourth year running
by media agency evaluators RECMA.
New Business Enquiries
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World leaders connect on Twitter
Burson-Marsteller’s annual study
has shown that the governments of more than three-quarters (77.7%) of the 193 UN member countries have a presence on Twitter, and that almost half of the 505 accounts analysed are personal accounts of heads of state, heads of government and ministers of foreign affairs. Two-thirds (68%) of world leaders have made mutual connections with their peers.
GroupM says smartphones are Chinese’s newest “significant other”
A newly launched GroupM survey shows that mobile internet usage in China has hit a tipping point with smartphones now influencing nearly every aspect of day-to-day life.
Two important mobile milestones formed the backdrop for this GroupM survey: in 2012, the phone overtook the desktop PC to become the top internet access device in China, and in February 2013 China surpassed the US to become the world’s largest smartphone market by daily activations.
Driving brand advocacy in social media
Research by Social@Ogilvy suggests that up to 80% of reach from marketing campaigns now comes from network amplification through advocacy.
According to Irfan Kamal, Global Head of Data+Analytics and Products at Social@Ogilvy: “Brands are failing at driving satisfied customers to share in social media… To help close the gap, brands must help facilitate advocacy volume, reward passion and amplify reach.”
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
’s Steve Sherfy assesses the impact of a new
price drop notification feature
, recently announced by Pinterest.
LinkedIn Sponsored Updates
’s Laura Murphy takes a look at the implications of the recently-announced new ad format, believing it signals an important development in LinkedIn’s content marketing strategy.
Cohn & Wolfe
’s Andrew Escott and Geoff Beattie, there is no such thing as privacy now and companies must embrace a culture of openness — for more, read
The Era of Full Disclosure
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