e.wire No. 171 - May 2013
www.wpp.com
WPP news bulletin


e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.




Stop Press



WPP reports first quarter revenue growth of 6%

  • Reported revenues in sterling up almost 6% at £2.532 billion
  • Reported revenues in dollars up over 4% at $3.917 billion and in euros up 3.6% at €2.970 billion
  • Constant currency revenues up over 5%
  • Like-for-like revenues up over 2%
  • First quarter profits and operating margin above budget and well ahead of last year


Grey wins global creative account for Gillette

Procter & Gamble has handed the worldwide creative account for Gillette to Grey, who were joined in the pitch by sister agencies Possible and Dialogue.

Nestlé taps GroupM for US media planning and buying

Nestlé in the United States has awarded its US offline and online media planning and buying to GroupM. The business will be served by the New York and Los Angeles offices.

JWT moves into Myanmar

JWT has signed an affiliation agreement with Mango Marketing in Myanmar, giving the global advertising network a foothold in the region’s newest emerging market.






New Offers





GroupM expands multicultural offering across all agencies


GroupM is expanding its already robust line-up of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. MEC’s Gonzalo Del Fa becomes President of the new venture.

MediaCom division specialises in US advertisers with global footprints

MediaCom Worldwide has unveiled a new practice dedicated to international advertisers based in the United States. The new division, MediaCom Beyond Borders, will be led by Fraser Riddell, who leaves his current role as Global Chief Business Development Officer to become Global Chief Client Officer. Fraser’s replacement is Toby Jenner, currently COO of MediaCom Asia Pacific.

Millward Brown reinventing brand equity measurement

Millward Brown has announced the evolution of its brand tracking offer, bringing together a comprehensive programme of solutions to help marketers make faster, more effective decisions, and drive brand growth.




New Business



Y&R named creative agency of record by JC Penney.

JWT wins accounts for the Singapore Tourism Board and MoMo, Vietnam’s first mobile money service.




People



MEC hires Carl Fremont as its first Global Chief Digital Officer.

Michael Tam appointed President of RedWorks China, Ogilvy & Mather’s design and production unit.




Awards



Cohn & Wolfe CEO Donna Imperato honoured with a 2013 SABRE Award for Outstanding Individual Achievement.

MEC named the most competitive agency in Europe in RECMA’s 2012 Competitiveness in Pitches report.

Prime Policy Group Chairman Charlie Black presented with the Bryce Harlow Foundation Award for Outstanding Leadership in the Government Relations and Advocacy Industry.




New Business Enquiries



Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.

Insights


“Our best days are ahead of us” says 75% of Arab youth

“Our best days are ahead of us” says 75% of Arab youth

The fifth annual ASDA’A Burson-Marsteller Arab Youth Survey delivers a resounding vote of confidence in the Middle East and North Africa’s future outlook.



The eight top drivers of brand value growth

The eight top drivers of brand value growth

Subway heads the overall “Top Risers” list – revealed as the launch of the eighth annual Brandz™ Top 100 Most Valuable Global Brands report approaches.



Kantar Worldpanel launches <em>Brand Footprint</em>

Kantar Worldpanel launches Brand Footprint

Based on a new and simple metric – Consumer Reach Points – which combines penetration and frequency of purchase, the Brand Footprint ranking gives owners of global and local FMCG brands a clear picture of a brand’s reach, strength and depth.



WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:



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