No. 171 - May 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP reports first quarter revenue growth of 6%
Reported revenues in sterling up almost 6% at £2.532 billion
Reported revenues in dollars up over 4% at $3.917 billion and in euros up 3.6% at €2.970 billion
Constant currency revenues up over 5%
Like-for-like revenues up over 2%
First quarter profits and operating margin above budget and well ahead of last year
Grey wins global creative account for Gillette
Procter & Gamble has handed the worldwide creative account for Gillette to Grey, who were joined in the pitch by sister agencies Possible and Dialogue.
Nestlé taps GroupM for US media planning and buying
Nestlé in the United States has awarded its US offline and online media planning and buying to GroupM. The business will be served by the New York and Los Angeles offices.
JWT moves into Myanmar
JWT has signed an affiliation agreement with Mango Marketing in Myanmar, giving the global advertising network a foothold in the region’s newest emerging market.
GroupM expands multicultural offering across all agencies
GroupM is expanding its already robust line-up of multicultural media services under the auspices of a newly established unit called GroupM Multicultural. MEC’s Gonzalo Del Fa becomes President of the new venture.
MediaCom division specialises in US advertisers with global footprints
MediaCom Worldwide has unveiled a new practice dedicated to international advertisers based in the United States. The new division, MediaCom Beyond Borders, will be led by Fraser Riddell, who leaves his current role as Global Chief Business Development Officer to become Global Chief Client Officer. Fraser’s replacement is Toby Jenner, currently COO of MediaCom Asia Pacific.
Millward Brown reinventing brand equity measurement
Millward Brown has announced the evolution of its brand tracking offer, bringing together a comprehensive programme of solutions to help marketers make faster, more effective decisions, and drive brand growth.
Y&R named creative agency of record
by JC Penney.
JWT wins accounts for the Singapore Tourism Board
, Vietnam’s first mobile money service.
MEC hires Carl Fremont
as its first Global Chief Digital Officer.
Michael Tam appointed President of RedWorks China
, Ogilvy & Mather’s design and production unit.
Cohn & Wolfe CEO Donna Imperato honoured
with a 2013 SABRE Award for Outstanding Individual Achievement.
MEC named the most competitive agency in Europe
in RECMA’s 2012
Competitiveness in Pitches
Prime Policy Group Chairman Charlie Black presented with the Bryce Harlow Foundation Award
for Outstanding Leadership in the Government Relations and Advocacy Industry.
New Business Enquiries
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“Our best days are ahead of us” says 75% of Arab youth
The fifth annual ASDA’A Burson-Marsteller
Arab Youth Survey
delivers a resounding vote of confidence in the Middle East and North Africa’s future outlook.
The eight top drivers of brand value growth
Subway heads the overall “Top Risers” list – revealed as the launch of the eighth annual
Brandz™ Top 100 Most Valuable Global Brands
Kantar Worldpanel launches
Based on a new and simple metric – Consumer Reach Points – which combines penetration and frequency of purchase, the
ranking gives owners of global and local FMCG brands a clear picture of a brand’s reach, strength and depth.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
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