Bates CHI&Partners is ADC's Portfolio Night City Host in Singapore
6 May, 2014
Unveils “Adland Security” campaign to underscore the importance of an original Portfolio for those who fancy a career in advertising
— Portfolio Night™, a global portfolio review and recruitment event that was founded by IHAVEANIDEA in 2003 and now presented by ADC, announced today that Bates CHI&Partners is the official Singapore City Host for the 2014 Portfolio Night 12 event, which will be held simultaneously in all participating cities worldwide on May 21, 2014.
Portfolio Night City Hosts
like Bates CHI&Partners join the Portfolio Night Global Team on an international stage to present a fast-paced evening of advice, networking and recruitment. City Hosts are a mix of agencies, ad clubs and educational institutions.
Each City Host is responsible for bringing together the top creative directors
in its city with up-and-coming advertising talent; which will provide junior talent with the opportunity to learn from the best, and to provide leading industry creative directors with a chance to mentor and give back to the advertising industry.
At press time, 32 of Asia’s top creative directors from agency networks as well as the hottest independents, have signed up to participate in the Singapore Portfolio Night.
To promote the event in Singapore, Bates CHI&Partners unveiled its campaign based around the idea of “Adland Security”, where portfolios are put through stringent airport-style screening and only the best make it through.
“Bates CHI&Partners is a strong supporter of Youth talent as seen in our investment in such initiatives as Portfolio Night. Through our involvement in Portfolio Night, we would like to drive home the message to Young Creatives that their portfolios are their passports to a great career and a bright future in advertising,” said David Mayo, CEO, Bates CHI&Partners.
“A careers night for any other industry would probably be a very straight-faced affair,” said Leo Poloniecki, Head of Copy for BatesCHI&Partners, “but advertising is a fun industry to work in so Portfolio Night deserved a campaign with a playful sense of humour”.
The Adland Security campaign involves airport security style posters that warn of “prohibited items” and other contraband that will not be looked on kindly by security guards (i.e., the Creative Directors of the evening) – these are shown to be typical clichés and weak innuendos that are commonly found in student folios. To rollout the campaign, the agency has engaged its media partner mSIX to place the ads at bus stops that are close to the various art colleges in Singapore.
The print work is supported by an Adland Security microsite outlining rules for safe passage into Adland – adland-security.com. In addition, the agency has created campaign branded direct mail packs, containing Department of Adland Security (DAS) jackets and t-shirts, as well as name tags and lanyards, that were made specially for the Creative Directors who form the Adland Border Control team, whose jobs are to strictly vet portfolios and catch those trying to smuggle through shady concepts and tepid ideas.
There are rich rewards for students on the night: one standout young creative stands the chance of winning an all expenses trip to New York City, to join the winners from all the other cities participating in Portfolio Night. The winning student will take part in a week-long All Stars competition, sponsored by ADC. Other incentives include exclusive internship opportunities with the local agencies.
The event is supported by the DesignSingapore Council and will be held at the National Design Centre. Centrally located on 111 Middle Road in the arts, cultural, learning and entertainment district of Bras Basah-Bugis, the venue was chosen as it is the nexus for design in Singapore that encourages the exchange of ideas and collaboration amongst designers, businesses and the public.
“The DesignSingapore Council is pleased to support Portfolio Night where young designers are presented with a platform to meet and get first-hand advice from some of the best creative directors from the top Singapore advertising agencies.” Jeffrey Ho, Executive Director, DesignSingapore Council.
Working with Bates CHI&Partners to produce the Adland Security campaign were Republic Studios and Digitalis for photography and digital imaging, and Ugly Duckling for film direction and production.
You can learn more about Portfolio Night 12 and its City Hosts here
. Portfolio Night 12 is made possible by the support of global sponsors, Shutterstock.
About Portfolio Night™
Portfolio Night™ is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. While the evening has been called “speed-dating for creatives,” it’s really much more than that. In the eleven years since its inception, Portfolio Night has grown to a global event, reaching creative hubs in every continent in an evening where the best of the present meet the best of the years to come. Now in its twelfth year, Portfolio Night brings together thousands of young creatives, hundreds of creative directors, dozens of City Hosts in cities around the world, and a select few Global Sponsors, all in a “one night only” event across the planet. Learn more at www.portfolionight.com and connect with Portfolio Night on Facebook, Twitter, Vimeo and Pinterest.
ADC was founded in 1920 by Louis Pedlar to ensure that advertising was judged by the same stringent standards as fine art. More than 90 years later, ADC remains committed to championing the importance of art and craft in advertising and design through its diverse global network of programs. A not-for-profit membership organization boasting one of the most concentrated groups of creative talent in the world, ADC’s mission is to Connect creative professionals around the globe, while simultaneously Provoking and Elevating world-changing ideas. From its Manhattan gallery to its international membership community, ADC provides a neutral forum for creatives of all levels to network, learn and grow.
About Bates CHI&Partners
Bates CHI&Partners is Asia's newest network startup. Formed in December 2012, this partnership brings together Bates – an Asia top ten agency by revenue with 14 offices in nine countries across Asia, and CHI, the UK's most awarded independent agency at Cannes.
With 16 offices worldwide and a creative corridor from Shanghai to London and New York, Bates CHI creates Big Ideas for Ambitious Brands. www.bateschi.com
About the DesignSingapore Council
The vision of the DesignSingapore Council is for design to differentiate Singapore from global competition. As the national industry development agency, our mission is to grow the design sector, and to help Singapore use design for economic growth and make life better. The DesignSingapore Council is part of the Ministry of Communications and Information. More information about the DesignSingapore Council is available at www.designsingapore.org
About the National Design Centre
The National Design Centre (NDC) is the nexus for all things design. This is where designers and businesses congregate to exchange ideas, conduct business, use its facilities and obtain assistance from the national agency for design, the DesignSingapore Council. Centrally located in the arts, cultural, learning and entertainment district in the Bras Basah-Bugis area, it is well placed to invite the public to learn about design through its exhibitions and programmes.
Desiree Lim (firstname.lastname@example.org
Tel: +852 9770 4693