Wunderman acquires FusePump to expand data capabilities in Europe
31 March, 2014
— Wunderman, the world’s largest digital agency network, has acquired FusePump Ltd., a company specializing in product data and content for digital marketing, in a strategic move that will enhance Wunderman’s data offerings in EMEA and beyond. Based in London, FusePump extracts product data from e-commerce websites and other data sources, making it available for integration into hundreds of marketing channels and advertising applications. By distributing data into multiple online channels, FusePump helps retail, travel, mobile and entertainment companies realize their full digital marketing potential.
Through the deal, Wunderman will gain access to FusePump technology and platforms such as BuyNow, a solution that refers consumers to product offers and allows brands to promote their retail partner offers in other digital channels, as well as a suite of best-in-class affiliate marketing tools including FeedCreator, WidgetCreator and AdCreator, which allow affiliate marketers to create branded, contextually relevant content for their websites.
FusePump will come under Wunderman’s Data & Insights division, headed by Gary S. Laben, president, and will work closely with Caroline Worboys, managing director for EMEA’s data and insights operations.
Laben says, “FusePump will complement our existing capabilities in personalization and help us continue to improve the consumer buying experience as well as extend retailers’ marketing reach and reputations.”
Rob Durkin, co-founder and CEO of FusePump, says, “We look forward to bringing our platforms and services to a wider audience of marketers through Wunderman. Helping to make multichannel e-commerce simple and profitable for online retailers, while improving the shopping experience for consumers by creating a relevant, consistent consumer journey across all digital channels, is totally compatible with Wunderman’s focus.”
This initiative augments Wunderman’s I-Behavior multichannel merchant cooperative database in the U.K. and the company’s digital consumer data from Predictys, based in France. Wunderman will therefore be able to integrate data end to end to help brands find new customers across the spectrum of I-Behavior for display data, Predictys for email data and FusePump for website data. FusePump’s client list includes Staples, Tesco, ASOS, Fnac, The Body Shop, O2, Nokia, Sony, HTC, lastminute.com, TUI and Sky.
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com