MEC strengthens global digital team with new digital product development lead
27 March, 2014
NEW YORK, NY
— MEC, a leading global media agency, (www.mecglobal.com
), today announced the appointment of Josh Berman as Head of Digital Product Development, reporting into Carl Fremont, Global Chief Digital Officer at MEC.
Josh will work with MEC’s global and local digital leadership to develop MEC’s digital product offer across specialist communities including social, search, mobile, performance marketing and digital content.
Josh comes to MEC having participated in the prestigious WPP MBA Fellowship program from 2009-2012. During this time, he worked with both GroupM and MEC to further advance the group’s trading and investment initiatives, as well as with Millward Brown on the commercial development and marketing of its digital media solutions.
Most recently, Josh served as Director, Brand Strategy Development for Kontera, a leading advertising technology company, and was responsible for the go-to-market strategy for the company’s content discovery product.
Speaking on his appointment, Carl Fremont said “We are pleased to have Josh join our global digital leadership community. It is important for MEC to attract the best talent in the business for the benefit of our product and our clients, globally. Josh’s appointment represents an important step towards driving on our global digital mission and sharpening our focus on a strong and consistent digital offer so that we deliver on our ambition to be our clients’ most valued business partner. I am excited that we have a team in place building a thriving digital culture at MEC.”
“I’m delighted to be taking on this role within the MEC global digital team,” said Josh Berman. “Thanks to MEC’s scale and expertise, I believe we are uniquely positioned to take advantage of the rapidly evolving digital landscape and help future-proof our clients’ communications strategies, ensuring both our clients and the agency remain at the forefront of driving transformational digital solutions.”
We help clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then we exploit it, delivering maximum value to them. Our services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning. Our 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com
Global Head of Corporate Communications
Phone: +44 (0)20 7803 2319