Wunderman partners with Adobe
25 March, 2014
Joint Offering Enables Closer, More Relevant Consumer Engagement
— Wunderman, a member of WPP (Nasdaq: WPPGY) and part of the WPP-Adobe Alliance, today announced a global partnership
with Adobe that integrates Wunderman’s IMPACT® 360 consumer engagement platform with Adobe Marketing Cloud
. The integrated offering provides consistent, personalized consumer engagement across every touch point and gives marketers the ability to connect with an “audience of one” by linking data, insights, technology and creative content.
“Consumers today are sophisticated technology users who expect that brands know their interests, preferences, and values. They want brands to recognize them as individuals, whether a prospect or loyal customer, and interact with them in a relevant way,” said Gurval Caer, Wunderman’s chief innovation and marketing officer
. “Wunderman’s ability to create a consistent, up-to-the-minute view of the consumer combined with the power of Adobe Marketing Cloud enables marketers to deliver the most relevant, personalized experience.”
Wunderman has created hundreds of customer master records that connect data previously held in silos, such as audience, behavioral and transactional data. The company also owns data via KBM Group, which can be provided to help clients enrich the understanding of their customers.
“One-to-one marketing represents a leap forward for digital marketers,” said John Mellor, vice president, strategy, business development and marketing, Adobe. “This partnership provides marketers with a compelling, integrated offering that enables them to take advantage of the shift to digital by delivering relevant, personalized experiences and offers across marketing channels.”
With the IMPACT 360 Consumer Engagement Platform, data is collected, connected, analyzed and measured to derive insights and learning from consumer behavior. Personalized content and messages are then deployed via various marketing channels that are all linked. Using Adobe Marketing Cloud technologies, the combined services help companies leverage their Adobe solution investments and provide dynamic marketing management. Other benefits include:
• A synchronized 360° view of consumers across the customer journey in all marketing channels, including digital, web, social and mobile as well as traditional outlets such as stores and contact centers, so marketers can engage with consumers in a natural and informed way
• Integrated offline, online and real-time data including KBM Group’s valuable data sources to keep the consumer experience up-to-date and in the moment
• Accelerated return on investment and time to market through dramatic reductions in infrastructure planning, design and development
• Scalability for cost effectiveness and efficient, cadenced multichannel campaign implementation including special or seasonal marketing
IMPACT 360 addresses the needs of marketing-intensive industries such as retail, travel and hospitality, media and entertainment, financial services and high technology. When paired with Adobe Marketing Cloud solutions, the platform is flexible and compatible with existing marketing and IT infrastructures and through plug-and-play extensions. Through Wunderman’s global Marketing Solutions Center, which deploys strategic campaigns for top brands in local markets, Wunderman can deliver joint marketing solutions with Adobe worldwide. Wunderman has a global practice of 500 experts trained in Adobe Marketing Cloud solutions.
As part of the Adobe-WPP Alliance, Wunderman is a gold sponsor of Adobe Summit
, The Digital Marketing Conference, taking place in Salt Lake City from March 24-28. The company’s executives are presenting about personalization and cross-channel marketing in two sessions, Tuesday, March 25, from 3:30-4:30. WPP is a platinum sponsor of Summit. For more information, please visit www.acceleratingconnections.com
Advertising Age ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ:WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group’s world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com