Wunderman Australia attracts award-winning CRM and digital expert
14 March, 2014
–– Wunderman Australia announces the appointment of Dom Hickey as head of planning. Reporting directly to Andrew Davie, managing director, Wunderman Australia and New Zealand, Hickey will be based in Sydney and oversee the strategic planning team in Sydney, Melbourne and New Zealand.
Hickey will champion the company’s priorities of further building and fortifying Wunderman’s data and insights division, customer lifecycle management and digital strategy capabilities in Australia. The Wunderman group in Australia also includes Bienalto, a specialist in brand experience, analytics and optimization.
A seasoned CRM and loyalty native, Hickey brings with her more than a decade of experience on both the agency and client side. She has worked across major household brands such as Westpac, IKEA, Medibank, Paypal and Austar, and joins Wunderman after stints at Lavender and Publicis MoJo. She has integrated experience across all media and messaging channels, with a focus on direct, digital and social.
Commenting on the appointment, Davie said, “I’m excited to have someone of Dom’s calibre join the team. She is a creative thinker, has a robust grasp of data methodologies plus an impressive track record in winning new business. I look forward to her adding tremendous value to our existing clients and potential new partners.”
Hickey added, “It’s an incredibly exciting time to join Wunderman as Andrew Davie strengthens Wunderman’s offering and digital expertise. We are well-positioned to build on Wunderman’s heritage and provide our clients with cutting edge consumer engagement programs across channels.”
Wunderman Asia Pacific
ranks Wunderman as the #1 global digital agency network. Founded by Lester Wunderman in 1958, Wunderman has 170 offices in 60 countries offering Brand Experience, Consumer Engagement, Data & Insights and World Health marketing solutions. Powered by complex analytics and strategic insight, creative content engages the consumer as participant, critic, creator and champion in always-on conversations to propel our clients’ growth. Best Buy, Citibank, Coca-Cola, Ford, Land Rover, Microsoft, Nokia, Novartis, Telefonica and leading local and regional brands are among them. Wunderman is a member of WPP (NASDAQ: WPPGY) and part of Young & Rubicam Group. For more information: www.wunderman.com