MediaCom selects Celtra to boost mobile display advertising capabilities
12 March, 2014
First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks
: MediaCom, one of the world’s leading media communications specialists, has partnered with leading mobile display ad creation and analytics provider Celtra to deliver more effective advertising opportunities to its clients.
The partnership will make it significantly simpler and more cost effective to produce, manage and monitor delivery of mobile advertising. MediaCom clients will benefit from the rapidly growing mobile market in three key ways:
• They will only need to build one centralised version of their rich mobile display ads rather than having to work with individual publishers and multiple tools.
• Advertisers will only need a single creative build to launch campaigns, enabling them to get their message across much faster and with much wider reach than they are currently able to.
• It will provide centralised, consistent reporting right across the globe, allowing MediaCom and its partners to track impressions delivered, shown and billed.
The global partnership will provide particular benefits to multi-national advertisers, helping them save money on ad production across markets by providing a platform by which centrally produced creative can be shared with local teams. They will also be able to track which creative has run in which market.
The formal partnership agreement follows a year of testing with MediaCom first using the Celtra platform in early 2013. It has since been used to run new innovative formats, such as the IAB Rising Stars, Social Rich Media for Facebook and Twitter and allow its creative partners to explore new ways of user engagement such as swipe and shake to expand.
Celtra’s cloud-based platform means very quickly local markets can take advantage of rich media mobile advertising and with Celtra’s comprehensive training and support, MediaCom is instantly able to extend its creative and insight offering.
Ben Phillips, Global Head of Mobile at MediaCom, said, “The world’s leading brands know that mobile advertising has become essential to customer engagement. Celtra’s best in market mobile display capabilities will play a critical role in simplifying the challenges of advertising on mobile for MediaCom clients and help us drive tangible business benefits, such as acquisition for direct response clients and customer retention for brand-led clients.”
Mihael Mikek, Co-Founder and Chief Executive Officer of Celtra, said, “Mobile is poised to become one of the most influential advertising channels and is quickly transforming our industry. As this always-on trend continues with ever more demanding consumers, brands will increasingly turn to their agencies for solutions for best cross-screen display advertising that can not only boost overall awareness and engagement but also truly measure success. We are excited to partner with MediaCom and look forward to together driving effectiveness and innovation in mobile first brand display advertising on the global scale."
For media enquiries, please contact:
+ 44 (0)20 7158 5770
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 5,000 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employess – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year in 2013, 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; content marketing specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal
Like us on Facebook at www.facebook.com/MediaComGlobalNews
Join us on LinkedIn here
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
About Celtra Inc
Celtra Inc. is the global leader for mobile display advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 30 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra’s unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at www.celtra.com
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI).