Mazatlan selects Ogilvy PR as Agency of Record
7 March, 2014
Ogilvy PR to continue supporting Mazatlan with North American media relations campaign
NEW YORK, NY
— Today, Ogilvy Public Relations (Ogilvy PR) announced that the agency will continue to serve as Mazatlan’s public relations agency of record following a competitive review. Ogilvy PR will expand on its previous work with the destination to drive tourism growth and foreign investment in the region and shape its reputation in the media.
“Since we began working with Mazatlan two years ago, we’ve seen a measurable rise in tourism and foreign investment of the region,” said Jennifer Risi, Managing Director, Ogilvy Media Influence and Head of North American Media Relations. “We’re thrilled to have the opportunity to build on our success and further our media relations and nation branding work with Mazatlan.”
Ogilvy PR has worked with the Mazatlan for the past two years as well as the Government of Mexico and Mexico Tourism Board to completely reset the nation’s media dialogue across the globe, and in doing so, reclaim Mexico’s international voice so often misrepresented in the media. The agency completed its work with the Government of Mexico in 2012 in conjunction with the inauguration of a new government.
“Ogilvy PR has helped shift perceptions and balance the media conversation for Mazatlan,” said Frank Cordova, Secretary of Tourism. “We look forward to continuing and growing our relationship with Ogilvy PR to cement Mazatlan as a leading tourism and investment destination in Mexico.”
Led by the agency’s Media Influence team, the account will be serviced from Ogilvy PR’s New York office.
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About Ogilvy Public Relations
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com
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