Juan Bonilla named President of both Y&R and Wunderman Mexico
6 June, 2014
Wunderman Executive Takes on Leadership of Both Agencies
— Eddie Gonzalez, Chairman and CEO of Young & Rubicam and Wunderman Latin America, announced today that he has appointed Juan Bonilla to serve as President of both Y&R and Wunderman Mexico, effective immediately.
He succeeds Eric Descombes in these roles, who is leaving the agency to take a post outside of the advertising industry. Bonilla has spent the past three years as Managing Director at Wunderman, where he took it to a leadership position. He previously held a senior digital role from 2005 to 2008 in Wunderman Colombia.
David Sable, Global CEO of Y&R, stated: “Y&R Mexico is a strong agency and one that is important to our clients and our network. As we continue to invest in this fast-growth market, I have great confidence in Juan’s vision and talents. He brings with him a holistic view that comes out of his diverse experience, as well as top-flight digital credentials, all of which will benefit our clients greatly and enrich our agency culture.”
Eddie Gonzalez said: “Juan is a natural choice for us as we prepare for continued growth in Mexico. He has the digital savvy, leadership skills, and strong creative instincts that make him right for our time, right for our clients and for our agency.
I also want to extend our thanks to Eric, whose leadership has helped establish us as the #1 agency group in Mexico. We wish him all the best in his next chapter.”
“Juan’s track record of success speaks for itself. His expansive knowledge of the consumer and the needs of the marketplace, matched with his dedication and drive, will contribute significantly to our growth in Mexico,” said Daniel Morel, Chairman and CEO, Wunderman.
Prior to Y&R, Bonilla’s industry experience included Managing Director roles at Tribal DDB, as well as Digital Director at JWT in Colombia.
Global PR Manager, Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
Y&R is part of WPP (NASDAQ: WPPGY).