JWT wins Saudi Telecom Company pitch
21 July, 2014
Riyadh team regains partnership with strongest telco brand in MENA region
RIYADH, SAUDI ARABIA
— Saudi Telecom Company (STC), the strongest telecommunications brand in the MENA region, announced today the renewal of its partnership with JWT Riyadh for a further 3 years. After a highly competitive pitch process for the Consumer and Enterprise business, JWT’s dynamic offering, coupled with its unique insights into the Saudi market and its understanding of the STC brand, won the day.
The pitch was led from STC’s side by a leading global management-consulting firm together with STC’s procurement team. JWT Riyadh’s proposals which developed a categoric difference for STC, scored high on both strategic and operational issues facing the client’s business, securing maximum value for the STC brand and its consumers.
Commenting on the win, Vatche Keverian, JWT MENA’s CEO said “We would like to thank STC for their renewed confidence in JWT. Winning the account was an enormous challenge but demonstrates that our long-standing commitment to the Saudi market since 1978 has paid off.”
Highly successful campaigns by JWT Riyadh for STC include the “Digital Energy” project in 2008 which contributed to a significant increase in market share for STC that year, and the fully integrated “New Tariff” in 2010, which launched innovative customized tariff plans for postpaid subscribers.
JWT is the world’s best-known marketing communications brand that has been inventing pioneering ideas for the past 150 years. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. JWT consistently ranks among the top agency networks in the world and continues a dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.
JWT Middle East and Africa is one of the leading communication agencies in the MEA region with 27 offices in 24 markets. JWT MEA is structured to deliver communication based business solutions across all channels needed to deliver the marketing plan driven by a matrix that combines the strength of its competencies and the know how of its practices. For more information, please visit us www.jwt.com/mea
and follow us @jwtmea
Philippa Clayre - Head of Corporate Communication, JWT MEA