Cohn & Wolfe welcomes back veteran brand communicator Doug Buemi
16 January, 2014
Cohn & Wolfe Welcomes Back Veteran Brand Communicator Doug Buemi in Asia-Pacific Leadership Role
— Cohn & Wolfe, a leading global communications agency, today announced the appointment of Doug Buemi as Vice Chairman, Regional Director, Asia Pacific. Buemi is a Cohn & Wolfe alumnus who established the agency’s presence in China in 2006 with the opening of its Shanghai office. He also held several other leadership positions at Cohn & Wolfe including Vice Chairman, Los Angeles market leader and Western Region CEO.
In this newly created global leadership position, Buemi will have management oversight of the Asia-Pacific region, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent. Doug will also advise on global strategy and partner with Donna Imperato, Cohn & Wolfe CEO, to expand the agency’s presence in the region.
Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was Regional Executive Advisor, Asia Pacific. At Ogilvy he continued his long-time leadership role in Ford’s Asia Pacific region and provided counsel and training for a range of top companies such as GlaxoSmithKline, Janssen-Cilag, Tesco Lotus and DuPont. His responsibilities also included new business development and worldwide employee training, coaching and mentoring initiatives. Buemi served as interim Chairman for the agency’s India and Thailand offices, and handled special initiatives in Indonesia, Vietnam and Myanmar. Prior to Ogilvy, Buemi worked at Burson Marsteller, where he was executive vice president, a member of the worldwide board and Western Region Operations Manager. He also owned and operated his own marketing communications firm for many years.
“I couldn’t be happier to welcome Doug back. He is a proven leader who understands the Cohn & Wolfe culture, and who brings deep brand marketing expertise and decades of experience counseling clients on complex business challenges,” said Imperato. “Doug also recognizes what it takes to be successful in the Asia Pacific region, having established numerous winning ventures there for Cohn & Wolfe and other companies.”
“It’s really great to be back helping Cohn & Wolfe continue its remarkable growth in Asia Pacific and expand its offerings elsewhere,” said Buemi. “I’m delighted to be working with Donna, the Cohn & Wolfe account teams and clients to capture even more success in the world’s fastest growing markets.”
About Cohn & Wolfe Asia Pacific
Over the past two years, Cohn & Wolfe has undergone significant expansion throughout Asia, last week announcing the opening of an office in the Philippines, its ninth regional office. Cohn & Wolfe Asia Pacific now represents leading local and multi-national brands such as Mandarin Oriental, Rolls Royce, Guinness, Hotels.com, Google and Dell, across a range of industries, including Automotive, Consumer, Corporate, Digital, Healthcare, Technology and Travel & Tourism. In 2011 and 2012, the agency opened offices in Jakarta, Mumbai and Delhi, and acquired two leading agencies, adding additional offices in Hong Kong, Singapore and Malaysia and increasing staff and capabilities in Beijing and Shanghai.
In early 2013, Cohn & Wolfe acquired a minority stake in leading Middle East network BPG | pr, establishing offices in Dubai, Abu Dhabi, Baghdad, Doha, Jeddah and Kuwait.
About Cohn & Wolfe
Cohn & Wolfe, a global communications agency, builds brands and corporate reputations through an uncompromising commitment to creativity. The agency’s strategic approach unearths fresh, relevant insights leading to communications solutions that deliver measurable business success. Over its 40-year history, Cohn & Wolfe’s award-winning brand marketing work and world-class digital media campaigns have attracted top brands around the world. Cohn & Wolfe was named Agency of the Year by PRWeek in 2013, and a Best Place to Work by PRWeek, Crain’s NY, Advertising Age and PR News. The agency has more than 1,100 employees in over 50 offices across North America, EMEA and Asia. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), the world's largest communications services group.
Katy Kelley, Vice President, Global Marketing and Communications
Cohn & Wolfe