Ogilvy & Mather wins global Tiffany & Co. account
24 February, 2014
— Ogilvy & Mather Worldwide has been appointed as the global marketing communications partner to complement the internal marketing capabilities of luxury retailer, Tiffany & Co., following a selection process that narrowed down the choices from a number of firms over a four-month period.
Ogilvy & Mather will provide brand positioning and advertising support for Tiffany & Co. globally with creative and strategic hubs in New York and Paris. The scope of the assignment will cover print, digital, video and out-of-home.
Lauren Crampsie, global chief marketing officer of Ogilvy & Mather, said, "Tiffany is one of the most renowned luxury brands in the world. We know this was an incredibly important decision for them and we are honored to be selected as their trusted marketing partner.”
“We are thrilled to have the privilege of partnering with such an iconic brand. From a creative point of view, it's exciting to have the opportunity to develop emotionally inspiring work that provokes desire in the world,” said Chris Garbutt, Chief Creative Officer Ogilvy & Mather Paris and New York. “Tiffany is the benchmark luxury brand to create this next chapter, and we are delighted to be part of this adventure!”
When asked what set Ogilvy & Mather apart from the other finalists, Caroline Naggiar, senior vice president and chief marketing officer for Tiffany & Co. stated, “We were impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business.”
Ark Advisors managed the review process.
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About Tiffany & Co.
Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalogue and business gift operations. For additional information, please visit www.tiffany.com
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World's Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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