Young & Rubicam Group Indonesia adds BCA to winning streak
30 April, 2014
Indonesia’s financial giant banks on Y&R
— Y&R Group Indonesia has won the creative business for giant local financial company BCA.
Y&R has been awarded the creative duties for BCA for two product categories, Consumer Loan and International Banking, following a pitch that included 5 agencies: 3 local and 2 multinational.
“We are very pleased to have Y&R as our new partner for the International Banking and Loan products’ promotional activities. We, BCA’s marketing communication and our product team, were very enthusiastic to receive Y&R’s presentation on the final pitch.
They were able to come up with a great presentation concept that was presented with accurate research. We are looking forward to building a future partnership with Y&R,” said Esther Meliana – Head of Marketing Communication, BCA.
Commenting on the win, Y&R Group Indonesia CEO John Domas said, "More great wins for Y&R Indonesia as momentum continues in 2014. Welcoming another major client, adding to our recent Merck wins, is testament to the Group’s creative and strategic strengths across Y&R Advertising, The Campaign Palace and VML Qais Indonesia.”
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Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.
Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
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About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, South Korea, the Philippines, Vietnam, Indonesia, Myanmar, Thailand, India and Malaysia.