VML Qais named digital AOR for adidas Indonesia

9 April, 2014


Piotr Jakubowski

JAKARTA — PT adidas Indonesia has appointed VML Qais as its digital agency of record.

VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating and strategizing all of adidas Indonesia’s digital marketing efforts. The agency will lead the management of adidas Indonesia’s social media channels, as well as implement and execute campaigns in line with its global product launch schedule.

Commenting on the appointment, Ivon Liesmana, Senior Manager – Brand Activation, adidas Indonesia said, “We wanted a digital partner who not only understands our business, but who can help lead our digital strategy. Our aim is to grow our digital touch points in order to lead online conversations and create buzz. We believe with this new partnership with VML Qais, which has a long record of experiences in digital marketing, will help us to achieve our goal.”

Added Piotr Jakubowski, Head of Digital, VML Qais Indonesia, “Our team is thrilled at the opportunity to work with such an iconic brand, particularly in a booming environment like Indonesia.”

VML Qais Indonesia has already taken the reins of the adidas Indonesia social media channels. “With the World Cup and other exciting news occurring within the adidas ecosystem, we are excited for the year in store!” said Jakubowski.


Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com

About VML Qais
VML Qais is the Asian arm of the VML network, serving the region from offices in Singapore and India. VML Qais is an award-winning, strategic, full-services digital agency. Since 2004, it has been helping multinational clients, government agencies and digital start-ups to chart their digital course and implement groundbreaking online initiatives. Its service lines include digital and marketing strategy, user experience, technology development, research and analytics, mobile and channel management, social media, search marketing, online advertising, and media management services.

About Y&R
Y&R is one of the world's leading global marketing communications companies. The agency’s work spans the communications spectrum and reflects the transformation that digital has driven across all media. We bring together the most experienced and most passionate leaders in strategic planning, channel planning, digital proficiency, and creative to create exceptional storytelling campaigns that build strong connections between our clients and their customers all around the globe.

In the past few years, the agency’s work has gained strong recognition by the industry. Y&R moved up to #6 from #14 on the Gunn Report and RKCR/Y&R is #1 in the U.K. and ranks #5 on Gunn's most awarded agency table. In 2010 at Cannes, Y&R was the #3 network worldwide. Y&R New York was the most awarded in the U.S. and #2 worldwide. The agency was also Network of the Year at the Art Directors Club, London International Awards and EPICA. This past year, Y&R added Network of the Year honors from the Dubai Lynx Awards to its credits and held on to the #1 ranking at the Art Directors.

Y&R has 186 offices in 90 countries around the world. Its clients are some of the world’s most prestigious global brands, including Virgin Atlantic, Xerox, Revlon, Beeline, Campbell’s Soup Company, Colgate-Palmolive, Danone, GAP, Land Rover, MTV, LG and Telefonica, to name a few.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual
We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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