MediaCom wins big at Global Festival of Media 2014
9 April, 2014
Agency wins 3 gold, 2 silver and 3 bronze awards
— MediaCom has won 8 trophies at the 2014 Global Festival of Media Awards, including three gold, two silver and three bronze awards. The Global Festival of Media Awards recognise excellence in media thinking around the world and celebrate the most innovative and effective work.
At the ceremony in Rome, Italy, MediaCom won gold in three categories: Best Engagement Strategy, for P&G Gillette, ‘Soldier for Women’ (MediaCom India); Digitally Integrated Campaign, for Etihad ‘Mapped Out’ (MediaCom MENA); and The Creative Use of Media, for Mars ‘Snickers Misspelling (MediaCom UK). The Snickers work also won silver in Best Targeted Campaign.
MediaCom’s other recognised campaigns were for Posten, NSW Government and Subway.
MediaCom’s successes come after being nominated 30 times across the 19 categories, for work from 11 markets around the globe. It won the Agency Network of the Year crown at the Global Festival of Media in 2010 and 2012, and was recently named Network of the Year at the Festival of Media Asia in March 2014.
Stephen Allan said: “These wins are a really great achievement only made possible by the tremendous efforts of our people, who all work tirelessly to deliver best-in-class solutions. Our ability to perform at global and regional awards ceremonies time after time demonstrates that we are consistently making meaningful connections for our clients all around the world.”
MediaCom’s full list of winners is as follows:
• Best Digitally Integrated Campaign: Mapped Out, Etihad, MediaCom MENA
• Best Engagement Strategy: Soldier for Women, P&G Gillette, MediaCom India
• The Creative Use of Media Award: Snickers Mispelling, Mars, MediaCom UK
• Best Targeted Campaign: Snickers Mispelling, Mars, MediaCom UK
• Best Use of Content: Norway’s Greatest Gift, Posten, MediaCom Norway
• The Utility/Public Service Award: Creating a Media Channel to Fight Hepatitis C, NSW, MediaCom Australia
• Best Entertainment Platform: Creating a Media Channel to Fight Hepatitis C, NSW, MediaCom Australia
• Best Use of Content: The 4-to-9ers, Subway, MediaCom USA
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MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US$96 billion (Source: RECMA 2013). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of US$71.7 billion and revenues of US$16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running, since the award was initiated.