MediaCom Worldwide boosts digital and data leadership
2 April, 2014
Recruits Deirdre McGlashan from Aegis to become first Chief Digital Officer
MediaCom has made two key appointments to boost its digital leadership team and ensure it develops the solutions that clients need in the era of “big data”.
The agency has hired Deirdre McGlashan as its first Chief Digital Officer. Deirdre was previously Head of Digital, Global Clients at Aegis Media, where she successfully boosted thought leadership, innovation, standardisation of systems and tools, as well as external partner relationships.
Prior to her role at Aegis Media in London, Deirdre was CEO, Greater China at Isobar, a full service digital agency owned by Aegis with offices in Beijing, Guangzhou, Hong Kong and Taipei.
She was previously a founding partner of AnalogFolk, a full service creative agency based in London that worked for Disney, Asics and LVMH among others. She has also worked for Agency.com both in San Francisco and London.
Deirdre will report to Worldwide COO, Harvey Goldhersz, working with him to ensure continuity and synergy in the evolution of MediaCom’s full range of digital offerings.
Harvey will now assume responsibility for the agency’s data and technology capabilities and ensure they remain at the leading edge across all aspects of the business and product, including insight, strategy, implementation, analytics and operations.
In this role he will work closely with other WPP companies such as GroupM and Kantar Media to create integrated products that leverage the full range of WPP assets, expertise and data to create business advantages for MediaCom clients.
Harvey will continue to oversee North America as CEO.
“This is by far one of the most important hires we have made in the last five years and we were won over by Deirdre’s breadth and depth of knowledge, her extensive international experience and some incredibly positive feedback from past clients and peers. I'm in no doubt that she will make a real difference at MediaCom and importantly for our clients,” said Stephen Allan, Chairman and Chief Executive of MediaCom Worldwide.
“We are delighted that Deirdre is joining the team. Her experience on worldwide assignments and in key markets, such as US and China, will prove invaluable as we help our clients navigate a world that is increasingly global and digital,” added Harvey Goldhersz, COO, MediaCom Worldwide and CEO, North America.
“I'm thrilled to be joining MediaCom in this exciting new role. I have been impressed with the quality of talent and the culture at MediaCom, and the sophistication of their approach to content, connections and measurement blew me away. I can't wait to start working with the team and their fantastic set of clients,” said Deirdre McGlashan, Chief Digital Officer, MediaCom Worldwide.
Deirdre will join MediaCom on June 16th 2014.
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MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.