MediaCom extends global partnership with Volkswagen Group
1 April, 2014
Appointment now runs through to end 2016
MediaCom Worldwide has extended its 16 year relationship with the Volkswagen Group for a further three years.
The appointment signifies the next stage in a partnership that started in 1998 in Germany and now covers more than 30 countries across the globe.
Under the terms of the partnership, MediaCom will continue to provide strategic media insight and planning and buying services for all Volkswagen Group brands including VW, Audi, SEAT, Skoda and VW Commercial Vehicles.
The agency also adds the commercial vehicle brand MAN to its global task for the first time, as well as all VW Group brands in Poland.
MediaCom has produced a host of award-winning campaigns for Volkswagen brands in recent years, including Beetle Shark Cage in the US to promote the new Beetle, which won awards at the Cannes Lions, Cristal, Epica, as well as the Creative Media Awards and OMMA in the US.
Other award-winning work in 2013 includes Post It To Win It in India, Beetle Meets New Max in Germany and VW Beetle Fender in China.
MediaCom prides itself on its ability to build long-term relationships with its clients by providing market-leading client service and a full service media offer that is second to none.
“We’re delighted to be continuing our long and successful relationship with the Volkswagen Group for the next three years. Working together for more than 15 years has enabled our experts to truly understand the needs and ambitions of all five brands as well as the mindset of potential purchasers. In the next three years, we’ll be working hard to take that even further and understand how purchase decisions change and evolve as the media landscape continues to develop,” said Stephen Allan, Worldwide Chairman and CEO of MediaCom.
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MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom delivers not just individual channel silo efficiencies but also connected communications system effectiveness, by developing and optimising all content - defined as any form of consumer messaging - as the fuel that drives high-performing systems. MediaCom measures and quantifies communications systems across paid, owned and earned through their unique Connected System Audit.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$29 billion (Source: RECMA 2013). It employs 5,800 people in 122 offices across 97 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US$96 billion (Source: RECMA 2013). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of US$71.7 billion and revenues of US$16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 175,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2013 Cannes Lions International Festival of Creativity for the third year running, since the award was initiated.