Y&R Vietnam appointed ahead of Burger King's first birthday
25 September, 2013
HO CHI MINH CITY
— Burger King Vietnam has appointed Y&R for creative and digital duties following a three-agency competitive pitch.
Y&R Vietnam has been selected to launch Burger King’s new menu as well as lead the fast-food chain’s city stores’ first anniversary celebrations. The new campaign is set to roll out from the end of September across multiple channels.
Commenting on Y&R’s appointment, Eric Dew, General Manager for Burger King Vietnam said, "Y&R displayed a great understanding of our category and challenges. This set them apart right from the first presentation. Once their insight and creativity was added into the mix, their appointment was the right choice for us at the right time. Burger King’s footprint of stores is increasing monthly and we are looking forward to continued growth with Y&R’s support as our marketing communications partner."
Y&R Vietnam CEO Matthew Collier said: "It is an honour having been selected to represent Burger King and I'm proud of the work the team has produced over the last few months. We're at a crucial time in the brand’s development, but now is not the time to be complacent. With more competitors coming on stream over the next year, we've got a window to own the hamburger market in Vietnam and that's what we'll be aiming to achieve."
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About Burger King Worldwide, Inc.
Founded in 1954, BURGER KING® (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 13,000 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, Inc. please visit the company's website at www.bk.com
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