MediaCom signs Carat’s Jake Vander Linden to drive VW account
23 September, 2013
New leadership unites MediaCom's global team in Berlin
— MediaCom announced today that it has recruited Carat’s Jake Vander Linden as its new Global Account Director for Volkswagen AG.
Prior to joining MediaCom, Jake was Senior Vice President and Regional Communications Director for Carat in Singapore, where he managed the agency’s General Motors business in APAC, the Middle East, Russia and Africa.
He also held the role of head of communications planning across Carat APAC, and has blue-chip experience in the FMCG, telecom, luxury and beverage sectors. In addition, Jake’s experience in China, the Philippines and the US equips him with extensive knowledge of key Volkswagen growth markets.
Jake’s arrival heralds the opening of a new base in Berlin, which will bring together a global VW brand MediaCom team previously split between London and Düsseldorf.
Jake will report directly to Ian Rotherham, Global Director of VW Group, who said, “We are so excited about the great work we’re doing with all Volkswagen Group brands, and we’re confident that Jake will enable an even closer, more productive relationship with the VW brand‘s global marketing team at the company’s headquarters in Wolfsburg.”
“We are exceptionally proud of our long-standing relationship with Volkswagen, and remain focused on every element of the account, without exception,” added Stephen Allan, Global CEO and Chairman. “Jake is a tremendous hire and an all-around media professional; I know he’ll provide the very best in client service and help us to continue developing world-class work with our VW partners.”
The recruitment of such a highly experienced Global Account Director is in line with the MediaCom philosophy of “People first, better results”, as is the agency’s welcoming return to talented alumni; prior to joining Carat, Jake worked at MediaCom between 1999 and 2001.
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 162,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
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