MediaCom retains UniCredit global account
11 September, 2013
MediaCom has been retained as global media agency for UniCredit following a competitive pitch.
The business was awarded after a six-month review and the agency beat ZenithOptimedia at the final stage.
MediaCom will now continue to work with UniCredit in 15 markets, delivering both strategic and buying services.
“On behalf of the Group, I want to thank all the agencies which took part with great enthusiasm and professionalism, dedicating time and resources to face such a demanding and challenging process” Paolo Maggi, Head of Strategic Media Planning UniCredit, commented.
Attilio Redivo, MediaCom Italia CEO and Global Account Director for UniCredit, said: “I’m glad that, after seven years of trustful cooperation and after a thorough process involving all the major players among international media agencies, we have been able to be confirmed by UniCredit Group as their partner media agency. Our commitment is to support the company in the continuously changing media environment helping them to seize the communication opportunities that will help UniCredit to grow their business globally.”
Nick Lawson, MediaCom EMEA CEO, adds: "Retaining a major account such as UniCredit is a vote of confidence both in the service that we have already given but also a recognition that we have continued to develop our services and skills for the future. MediaCom prides itself on the long and deep relationships we've built with key clients and this new contract will take us to a decade of working alongside UniCredit, a remarkable feat."
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 170,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.