Colgate-Palmolive chooses Fabric Worldwide
15 October, 2013
TO PROVIDE GLOBAL DIGITAL MARKETING & AUDIENCE INSIGHT PLATFORM
— Colgate-Palmolive (CP) has partnered with Fabric Worldwide, a WPP-backed company to provide their global Digital Marketing Platform. The platform will enable Colgate’s marketing teams and their agency partner, Red Fuse Communications, to understand and engage with their consumers in real-time across all digital channels.
Fabric’s platform, FabricOS, is a big data solution providing a single view of audience groups, their behaviors and the things that influence them in all digital channels.
According to Jack Haber, Vice President Global Advertising & Digital, Colgate-Palmolive: “Fabric’s capabilities will help position Colgate-Palmolive globally for the next era of digital marketing, unlocking a deeper level of audience insight. We’re particularly excited by the ability the Fabric product offers our media and brand teams to see what content moves the needle for specific audience groups and against specific products in the digital space – then act directly on this insight to engage more effectively with our consumers.”
Steve Forcione, CEO, Red Fuse Communications said: “We’re very excited Colgate has signed on to work with Fabric. It will allow us to make campaigns that are even more relevant to Colgate’s consumers worldwide.”
Neil Miller, Fabric WW joint CEO said: “We’re very pleased to be working with Colgate-Palmolive and the team at Red Fuse. It’s a privilege to be collaborating so closely with such an innovative and forward thinking team of marketers.”
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate's global business, visit the Company's web site at www.colgatepalmolive.com
. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit www.colgatebsbf.com
About Red Fuse Communications
Red Fuse Communications is WPP’s full-service integrated global agency dedicated to serving all of Colgate-Palmolive’s brands worldwide. With offices in New York, Hong Kong, Paris, Mumbai, Kansas City, Sao Paulo, and Prague, Red Fuse delivers fully integrated campaigns on a daily basis to over 225 countries.
To learn more about Red Fuse, contact Lisa Reid (firstname.lastname@example.org
) or go to http://redfuse.com
About Fabric WorldWide
Fabric WorldWide is a data management platform designed to help enterprises use their data everyday to transform the way they interact with their consumers.
It brings together paid, owned and earned data, joins it to CRM data and makes it secure and accessible so agencies and marketers can act on it faster for analysis, creative insights, targeting of media, social and content marketing.
Fabric is backed by WPP and is live in 26 regions for over 130 brands.
Chris Perry +44 77 8654 6666