MediaCom wins Grand Prix, three gold at Internationalist Awards
15 November, 2013
Agency is major winner at competition honoring digital innovation
–– MediaCom dominated last night’s Internationalist Awards for Innovative Digital Solutions, walking away with the Grand Prix along with a bronze, silver and three gold trophies. The agency was recognized for work across its global network, and received the top honor for the content-driven “The Beetle Shark Cage” campaign for Volkswagen.
For two years running, “The Beetle Shark Cage” has transformed the Volkswagen Beetle into a fully-functional shark cage and dropped it in shark-infested waters for the Discovery Channel’s summer cult favorite, Shark Week. The highly successful campaign has already won MediaCom a multitude of accolades, including two Cannes Lions Awards, Adweek’s Media Plan of the Year, a Creative Media Award, a One Show Entertainment Award and three OMMA Awards, including best-in-show.
MediaCom also won three gold trophies during the ceremony, including for IKEA’s “Magic Mittens” (Norway) and Deutsche Telekom’s “Move On” (Germany). The former has also won a Festival of Media Award, while the latter has previously been recognized by the Euro Effies, Festival of Media and M&M Global Awards.
From the U.S., the agency won gold for Canon’s “Project Imaginat10n,” silver for Subway’s “The 4 to 9ers” and bronze for Shell’s “Fuel Rewards Network.” Earlier this year, the Canon campaign was a winner at the OMMA Awards, and a previous iteration received a Gold Cannes Media Lions Award.
In addition to publishing The Internationalist Magazine
, The Internationalist connects people and ideas in the global marketing field via think tanks, competitions and summits, and kicked off a new and exciting partnership with the Association of National Advertisers (ANA) in 2013. Now in its fifth year, the Internationalist Awards for Innovative Digital Solutions recognize the best digital marketing from around the world. Unlike other competitions that cite the best in a single category, all entries were judged together, with winners receiving the highest point scores. These winners were then announced at an awards dinner last night in New York City.
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Entertainment & Sports Partnerships (ESP), our strategic consultancy specializing in helping brands engage consumers through their passion points; MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Direct, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com