MEC China makes new senior hire
8 November, 2013
Kristian Bengtsson Lee Joins as Communication Planning Director
MEC China, www.mecglobal.com
, a leading media agency, today announced the appointment of Kristian Bengtsson Lee as Communication Planning Director. Kristian will be based in Shanghai and report to Thomas Nolsoee, Chief Strategy Officer, MEC China. This is a new role for the agency.
Kristian will be responsible for the strategic and integrated planning across MEC’s portfolio of clients, focussing on joining up paid, earned and owned touch points for clients, with the emphasis on strategy.
Commented on the appointment, Thomas Nolsoee said, “I’m very happy that Kristian has decided to join our dedicated communications planning team. He has an incredibly strong background across strategy and digital communications along with a deep understanding of how consumers interact with the communication they experience. I’m confident that with him on board he will help us to deliver even more outstanding strategic solutions for our clients.”
With more than 10 years of experience in creative and planning, Kristian is a highly experienced communications specialist. He joined the MEC family in Denmark as Communication Strategy Director in 2010. Prior to that he founded his own agency Fivestarday after leaving Swedish integrated communication agency FutureLab, where he was Creative Director.
MEC help their clients explore what’s possible, inspiring and guiding them to the optimum solution for their brands. Then they exploit it, delivering maximum value to them. Their services include: Media planning and buying ~ Digital media ~ Mobile ~ Search ~ Performance marketing ~ Social media ~ Analytics and Insight ~ Sport, Entertainment & Cause ~ Multi-cultural ~ Content ~ Retail ~ Integrated Planning.
Their 4,500 highly talented and motivated people work with domestic and international clients in 84 countries and are a founding partner of GroupM.
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