MediaCom Beyond Advertising appoints global leadership to drive growth
6 November, 2013
— MediaCom has named James Morris as the first global head of its rapidly growing division MediaCom Beyond Advertising, the world’s largest content marketing specialist.
MediaCom Beyond Advertising was first launched in the UK in April 2008. In 2011, with a staff of just 35, it was rolled out across EMEA. Today it has 435 experts in 42 countries around the world, creating world-class campaigns for clients including Volkswagen, P&G, Sony, Universal Music and Shell.
James, who has led MBA in EMEA since January 2011, will now head up this global team, working closely with a team of MBA regional leaders and the MBA International hub based in London.
His brief will be to ensure that all MediaCom clients benefit from MBA’s expertise in creating quality content, connecting distribution strategies and exciting audiences via multi-platform channels. He will continue to work closely with the wider MediaCom agency to integrate content-led ideas and opportunities at an early stage of the strategy and planning process in every market.
The team of regional and international leaders are:
- Palle Diederichsen, MBA EMEA: Palle set up MBA in Denmark, a market leader for ground-breaking social and content-driven campaigns.
- Mark Fortner, Head of Innovation, MBA US: Mark has 20 years of marketing and content development experience with companies including Viacom, MGM, Fox and FX.
- Lizzie Nolan, MBA APAC: Lizzie was formerly P&G Regional Planning Director in Singapore and a Creative Planning lead for MBA in UK.
- Dan Brown, MBA LATAM: Dan will act as interim lead until a permanent replacement is named.
- Ortensia Castagno and Tom Curtis, MBA UK and MBA International: Ortensia, former head of MBA International, and Tom, a former UK Creative Director, will now co-lead the London hub for UK and international clients.
- Paul Chard, MBA Global Content Officer: Paul will partner with TV, film and digital content owners to create and secure exclusive access to business-building opportunities for MediaCom clients.
The new leadership structure reflects both the incredible growth of the MediaCom Beyond Advertising network and its award-winning performance in producing best-in-class content and campaigns for global brands.
From Audi’s Claire Danes Emmy Awards YouTube hit in the US and Hasbro’s NERF Blaster ‘Office Wars’ in Germany to ‘Beetle Abbey Road Live Sessions’ in the UK, MBA has created new platforms that allow brands to engage with and excite their target audience.
“The demand for MediaCom Beyond Advertising’s services proves that we are creating great content and distribution opportunities for connecting our clients with their consumers, to grow their business,” added Stephen Allan, MediaCom Worldwide CEO and Chairman. “These appointments will ensure that we continue on this path, and I’m delighted that – in line with our company philosophy of ‘People first, better results’ – we have recognized and promoted our own talent to ensure future success.”
“The smart fusion of content, media and technology is driving the future of advertising. As technology and consumer behaviours evolve at speed, so must our responses to it. Consequently, our focus is to create content that both reaches and engages the target audience on a consumer journey in a multi-platform world. Our new team of regional leaders has been closely associated with the growth of MBA to date and are the right people to continue to evolve its future,” said James Morris, Global Head of MediaCom Beyond Advertising.
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year in 2013, 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; content marketing specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 170,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.