Millward Brown announces leadership transition

23 May, 2013


Travyn Hall

Millward Brown, the global leader in brand, media and communications research, today announced the appointment of Travyn Rhall as Global CEO, succeeding Eileen Campbell who is stepping down in mid-July for personal reasons. Rhall, currently CEO of Millward Brown’s Africa, Middle East, Asia and Pacific (AMAP) region, will report to Kantar CEO Eric Salama.

Rhall, who will be based in London, has achieved much in a distinguished career. He joined Millward Brown in 2006 as CEO, AMAP, and has grown the region into being one of MB’s largest in the world. Prior to joining Millward Brown, Rhall held leadership roles with The Nielsen Company in both the US and Asia-Pacific. Earlier in his career, he held senior roles with Roy Morgan Research and the Australian Bureau of Statistics.

“Eileen has set a high bar for the organization and leaves Millward Brown well-positioned for the future,” said Rhall. “This is an exciting time for us as we evolve our client offer, expand our global footprint and continue to innovate. I look forward to leading the team and continuing this momentum.”

Salama said “I am delighted for Travyn. He has done a superb job in Asia and Africa in growing the offer and building a strong team. He has firsthand experience of the needs of clients as they expand into emerging markets and has experience with global clients and in developed markets such as the US as well. Millward Brown has an abundance of talent and we are delighted to have Travyn lead the company in its next phase of growth and innovation”.

“Eileen has been an outstanding leader of Millward Brown. Her tenure included unprecedented market volatility and a rapidly changing media and technology landscape. Under Eileen’s leadership, Millward Brown faced these challenges head on and flourished. So while I understand her personal decision to take a role in a different sector closer to her home to allow her more time with her family, I’m sad to see her leave and wish her the very best. She will be missed by me and many others.”

Campbell commented: “My 13 years at Millward Brown have been truly special to me. I’ve had the opportunity to work with the world’s top marketing and insights leaders, alongside the smartest research professional in the business. I will miss the team tremendously, but know it is time for me to spend more time closer to home. I am confident that the organization will thrive under Travyn’s leadership and I look forward to following Millward Brown’s continued success.”


For further information, please contact Lindsay McMurdo, Kantar at lindsay.mcmurdo@kantar.com or on +44 7768 591977, or Susan Hickey, Millward Brown at susan.hickey@millwardbrown.com or on +1-212-548-4680.

About Millward Brown
Millward Brown is a leading global research agency specializing in effective advertising, strategic communication, media and brand equity research. Millward Brown helps its clients build strong brands and services through a set of comprehensive research-based qualitative and quantitative solutions. It has 88 offices in 58 countries. Specialist practices include Dynamic Logic (global leader in measuring digital marketing effectiveness), a network of media experts (measuring media effectiveness), Firefly Millward Brown (our global qualitative network), The Neuroscience Practice (using neuroscience to optimize the value of traditional research techniques) and Millward Brown Optimor (focused on supporting clients to maximize their return on brand and marketing investments). Millward Brown is part of Kantar, the insights, information and consultancy division of WPP. To learn more, visit www.millwardbrown.com.  

About Kantar 
Kantar is one of the world's largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients connected expertise and insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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