MEC Asia hires Head of Trading
22 May, 2013
— MEC, a leading media agency (www.mecglobal.com
), today announced the appointment of Michael Beecroft as Head of Trading for Asia Pacific.
Michael will report to Stephen Li, CEO for Asia Pacific and Keith Tiley Global Head of Trading. He’ll be based in Hong Kong. Michael was previously Global Head of Digital Trading, based in London. He replaces David Primmer who moves into a key regional role on Colgate Palmolive.
In his new role, Michael will be responsible for managing and delivering MEC’s world-class trading service and product to clients. Michael will work closely with Keith’s global trading team, local market trading heads and the GroupM trading community to develop and enhance the agency’s trading performance across all markets in Asia Pacific.
Stephen Li, commented on the appointment: “Asia Pacific remains a critical growth region for many of our international clients and trading is a fundamental cornerstone of our business. Michael’s appointment enables us to develop a strong, integrated trading competency within Asia Pacific. Michael is an accomplished professional with a unique background. His deep expertise in digital, trading and business development will be invaluable for our teams and we look forward to his innovative solutions for our clients and agency partners.”
About Michael Beecroft
Michael has been with MEC for 11 years. He started his early career at Mediapolis and then Mediavest as a TV buyer, but he found his true home when he joined the newly formed MEC UK in 2002 to manage the agency's then biggest account United International Pictures.
As MEC UK's growth accelerated of over the following decade, Mike established himself as a highly adaptable part of the team and advanced to take on senior trading as well as client leadership responsibilities. He was invited join MEC UK's management board in 2007 and at the same time he became MEC's first Head of Digital trading, working closely with GroupM to create market leadership partnerships and applications of technology and data.
In 2009 Mike moved to MEC's Global Team as Global Head of Digital Trading, a first within GroupM.
The latest chapter in Mike's MEC adventure now brings him to Asia where he takes responsibility for all MEC's trading across the APAC region.
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