MediaCom names Nick Burcher EMEA Head of Social Media
16 May, 2013
Agency recruits highly regarded expert to lead social media drive
— MediaCom has named Nick Burcher as its new Head of Social Media, EMEA. Nick joins from ZenithOptimedia Worldwide, where he was Head of Social Media and Digital Innovation.
At MediaCom, Nick will drive social thought leadership, innovation and technology development to ensure that the agency has the most compelling and competitive capabilities in EMEA. Additionally, he will work alongside GroupM to ensure that MediaCom’s clients have unrivalled access to the most cutting-edge technology partners and providers in the industry.
Since joining Zenith in 1997, Nick has worked with key clients including O2, Nestlé and Toyota, and is a frequent speaker at events such as the Social Media World forum, FIPP Digital Innovators Summit and Ad:tech London. He is also the author of the acclaimed book, Paid, Owned, Earned, which focuses on how to maximise marketing returns in a socially connected world.
“Nick’s track record makes him the perfect candidate to take on this role for us,” said MediaCom EMEA CEO Nick Lawson. “Not only does he have a comprehensive knowledge of the opportunities available for advertisers, he also has the ability to clearly communicate what’s happening to non-specialists. This will make him invaluable not just within his specific discipline, but in making sure that all our staff understand the implications of developments in the social world.”
“I’m looking forward to working with MediaCom and their clients,” said Nick Burcher. “MediaCom’s core belief of ‘People first, better results’ is a perfect platform for social, which is about creating innovative ideas that engage people and produce tangible business benefits.”
Nick joins MediaCom on June 10 and will report into Hannah Mirza, Global Digital Operations Director.
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MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employees – at its core to generate optimum business results. MediaCom was named Network of the Year at the Festival of Media 2012 and 2010, as well as M&M Network of the Year for three consecutive years 2011, 2010 and 2009.
The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. For more information, visit www.mediacom.com
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GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies. For more information, visit www.groupm.com
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 165,000 people (including associates) in 3,000 offices across 110 countries. For more information, visit www.wpp.com
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.