Added Value appoints global CEO

8 May, 2013

Bart Michels

LONDON — Brand development and marketing insight consultancy Added Value announces the appointment of Bart Michels as global CEO, effective 1st July. Michels, currently managing director of the company’s UK office, takes over the role from Janine Hawkins, who is leaving the company.

Michels assumes responsibility for Added Value’s overall global business performance. He will report to Kantar CEO Eric Salama.

Michels has a close association with many of the company’s major global clients, including Barclays, Vodafone and GSK. Under his tenure as MD in London, the company has twice featured in the prestigious Sunday Times “Top 100 Best Small Companies to Work For” listings.

Prior to joining Added Value in 2003, Michels held a number of client-side roles in marketing and brand management at companies including GSK, Kellogg’s and Coca-Cola and latterly oversaw the brand merger between NTL, Cable & Wireless and Telewest.

For further information please contact Lindsay McMurdo at or on +44 7768 591977.

About Added Value
Added Value provides consultancy on brand development and marketing insight for iconic brands, both big and small, around the world. It helps solve clients’ central marketing questions about market, brand, innovation and communications. Added Value is part of Kantar, WPP’s consumer insight and consultancy division. More information is available at: or blog

About Kantar
Kantar is one of the world's largest insight, information and consultancy groups. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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