Marcos Quintela named Communication Leader in the 2013 Lide Awards
7 May, 2013
The tribute remembers Y&R's president and Grupo Newcomm partner's essential role to consolidate the agency as one of the most important in the country
Marcos Quintela, Y&R Brazil president and Grupo Newcomm partner, has just received the Communication Leader title at the 2013 Lide Awards – which every year acknowledges the CEOs that most contribute to the development of the country with important ideas. The tribute remembers the executive's essential role to consolidate Y&R Brazil as one of the most important agencies in the country in the last 11 years and one of the most awarded in the world at the 2012 International Cannes Creativity Festival.
Granted through the vote of an executive committee formed by 22 entrepreneurial leaders, the award is promoted by the Corporate Leader Group (Lide). The Group, presided by João Doria Jr., gathers 1,300 companies and 49% of the private national GDP. The winners are elected in ten categories.
This year, besides Quintela, they will pay a tribute to Graça Foster, Petrobras president, as Personality of the Year, Edson de Godoy Bueno, Amilpar board president (Entrepreneur of the Year), André Esteves, BTG Pactual bank president (Corporate Director of the Year), Enéas Pestana, Pão de Açúcar group president (Retail Leader), João Castro Neves, Ambev president (Industry Leader), José Seripieri Jr., Qualicorp president (Service Sector Leader), Carlos Fadigas, Braskem president (Sustainability Leader), Marcial Portela, Santander bank president (Social Responsibility Leader), and Antonio Carlos Valente, Grupo Telefônica president (Innovation Leader). At the awards, Lide will also pay a special tribute to Martins group’s president, Alaor Martins.
According to João Doria Jr., the Lide Award is “a great acknowledgment of Quintela's victorious career”. Y&R Brazil's president also was laureled with the Caboré Award in the Account Executive Professional of the Year category in the end of 2008, and in the beginning of 2012, as an acknowledgment of his work in the advertising market, he was elected Adman of the Year at the Colunistas Brasil Awards.
“It's an honor to be part of the acknowledged group of leaderships in 2013,” Quintela says. To him, the Lide Award is a collective triumph. “I dedicate this important tribute to Y&R Brazil's clients and collaborators. Without their invaluable collaboration in my day to day, this would not be possible,” he points out.
About the Award
The Corporate Leader Group (Lide) gathers 1,300 of the largest companies in the country with 49% of the private Brazilian GDP. Every Year, the Comandatuba Forum, the biggest corporate meeting in Brazil, gathers public authorities and corporate leaders for a positive debate agenda in favor of Brazil's economic and social development. It promotes talks that discuss economic policies, corporate management and social responsibility matters that impact the national scenario. The theme in 2013 is “Brazil: prepared for the World Cup and Olympics?”
In Brazil, Y&R belongs to Grupo Newcomm, partners of WPP, the biggest communication conglomerate in the world. As the market leader in the country for 11 years, according to Ibope Monitor institute, the Brazilian agency also became the most awarded in the network that counts on 186 units in 90 countries at the last edition of the Cannes International Creativity Festival, and for the second consecutive year stayed among the five Brazilian agencies that most won Lions at the event. In its client portfolio, it counts on the prestige of accounts such as Alelo, American Express, Boehringer Ingelheim, Bradesco, Casas Bahia, Colgate-Palmolive, Danone, Elo, Honda Motos, Grupo Petrópolis, Hopi Hari, LG, Peugeot, Ponto Frio, TAM, Texaco and Vivo.
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