Y&R Beijing wins four Cannes Lions for Moleskine, UNICEF and Penguin
25 June, 2013
— Y&R Beijing has won four Cannes Lions, one Silver and three Bronze, for Moleskine, UNICEF and Penguin, as well as 22 Shortlists overall.
This four Lions and 22 Shortlists haul is Y&R China’s best performance at Cannes yet.
The Silver Design Lion 2013 was awarded to the ‘Every One Has a Story’ Moleskine campaign
for client Wenfangjushe Co. The client brief was to build an image which related to art and design in China's market, for world renowned notebook Moleskine. Through acts of art, the campaign tells the stories of how Moleskine notebooks associate with grand masters in the art world. The works and the exhibition accomplished the objective, with several local art museums wanting to keep the books as permanent collections.
The two Bronze Outdoor Lions were awarded to ‘Round
’ and ‘Triangle
’ from the ‘Breast is Best’ campaign for UNICEF, which raised awareness of the benefits of breastfeeding over infant formula; and to ‘Knitting’ and ‘Cooking’ for Penguin Audiobooks
, Penguin China.
The Bronze Press Lion was also awarded to work for Penguin China, the ‘Change Direction’ campaign comprising five ads in total entitled ‘Paparazzi
, and Footballer
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