Harveys Furniture first UK retailer to market with Twitter Product Cards
8 July, 2013
— Harveys Furniture, the largest furniture specialist in the UK, is the first major retailer in the UK to adopt Twitter Product Cards. Social@Ogilvy worked closely with both Harveys Furniture and Twitter to roll out this latest innovation across Harveys’ leading product ranges, as well as set up the mechanics to track and measure their impact.
Twitter Product Cards are designed to showcase products ‘in stream’ including images, descriptions, pricing information and other key details such as colour and/or ratings. They help brands to better represent retail items on Twitter, and to ultimately drive sales. With the launch of these latest product preview cards, any tweets including links to Harveys Furniture product pages will now preview that product’s sales information, including the latest 5 star score from Harveys’ ratings and reviews partner, Bazaarevoice.
Perry Braun, Head of Digital Marketing at Harveys Furniture commented: “Harveys aims to create a richer and more seamless experience for its followers on Twitter. Twitter is the one of the most exciting social media platforms in the world. These cards allow us as a brand to talk about our products, whilst making it effortless for customers to view key information such as price, description and even customer ratings. It’s essential for social platforms to develop and enhance the way brands can communicate with their fans and followers.”
James Whatley, Senior Social Strategist, Social@Ogilvy commented: “Social@Ogilvy strives to be at the forefront of social innovation and, thanks to a combination of our great relationship with Twitter and a client who insists on ‘best in class social’, we’re proud to get this launched.”
All leading product links from the Harveys website are now Twitter Product Card compliant.
For further information contact:
Ogilvy & Mather UK
Tel. +44 (0)7345 3314
BB. +44 (0)7785459548
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