Grey signs with Ferrero
25 February, 2013
— Leading communications agency Grey Group have kicked off 2013 with a big bang having been newly appointed by Ferrero, one of the largest manufacturers of chocolates and confectionaries in the world. Grey won the competitive pitch for Ferrero’s full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and Pralines range (Ferrero Rocher and Raffaello).
“We have great expectations in this partnership that should foster Kinder and Ferrero presence and success in the MENA region. I would like to take this opportunity to congratulate the Grey team on their commitment and we look forward to working with them,” said Giovanni Martini, Vice President Marketing, Ferrero MEA.
Effective immediately, Grey Dubai will be collaborating with Ferrero’s team in supporting the strategy and will have full responsibility on developing creative, consumer promotions, brand activations in addition to the digital and social media platforms, for both Ferrero brands.
Nadim Khoury, Chief Operating Officer made the following comment: “Speaking on behalf of the Grey Dubai team, we are excited to have won this particular piece of business and look forward to developing a solid partnership with the Ferrero team.”
For media queries, please contact:
Zeina El-Hakam; Cohn&Wolfe Dubai
Mobile: +971 50 8773400; Tel: +971 4 3310331
About Grey Group
Grey Group ranks among the largest global marketing communications companies and is part of parent company WPP. Grey Group is represented in 96 countries with 432 offices operating in 154 cities. Dedicated to delivering long ideas that accelerate brand potential, Grey Group’s total offering includes many communications disciplines such as advertising, direct marketing, public relations, brand development, customer relationship management, sales promotion and interactive digital marketing.
In the Middle East, GREY Group MENA was established in 1987. Located in Beirut, Casablanca, Doha, Dubai, Riyadh and Tunisia the Agency comprises of 4 units that reflect the belief in the integrated long idea concept: GREY, GREY Digital, G2, Cohn & Wolfe and Healthy People. GREY Group MENA is majority owned by WPP.
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The company behind internationally recognized brands such as Ferrero Rocher, Kinder, Nutella and Tic Tac is Ferrero Group that enjoys an equal great reputation across the world and tells an impressive story of continuous success and expansion. What was once a small pastry shop in Alba, Italy has dramatically grown and the Ferrero Group currently operates in over 100 countries with 20 production plants and more than 22,000 employees. 2011 sales turnover topped 7.2 billion Euros making Ferrero one of the more relevant Confectionery Groups worldwide.
Every Ferrero product must meet the company's quality, and responsibility standards, using only the best ingredients from reputable global sources. Its strong quality focus and consumers commitment has been recognized by the win of the prestigious International Reputation Award in 2009. The company's strong social responsibility credentials include promoting a healthy lifestyle, enhancing local communities in some of the poorest area of the world through the “Ferrero Social Enterprises”, developing sustainable agricultural practices and philanthropic & cultural activities driven by the “Ferrero Foundation” in Alba (Italy).
The Ferrero Group keeps tight control on the quality and consistency of its products and still manufactures product in its hometown of Alba, Italy and several other plants across the world. Ferrero International, the Group's Holding Company based in Luxembourg, controls 41 operating companies and all the production plants.
It has become one of the world’s leading confectionery companies known for flagship products as Ferrero Rocher chocolates, Raffaello, Nutella, Kinder products targeting children such as Kinder Chocolate & Kinder Joy and kinder products targeting teenagers such as Kinder Bueno to mention a few.
For more information, please visit: www.ferrero.com