NAPA AUTO PARTS appoints VML as agency of record

20 December, 2013


NAPA AUTO PARTS and VML

KANSAS CITY, Mo. — VML, a global marketing agency, today announced it has been awarded agency of record for NAPA AUTO PARTS after a formal agency review. The agency will be responsible for all national creative duties, including TV, radio, print, sponsorship activation and digital.

NAPA AUTO PARTS’ search focused on finding a strong, strategic marketing partner with full-service and digital capabilities.

“We’re incredibly proud to be selected as NAPA’s agency of record. VML’s focus has always been about challenging conventional thinking and delivering more relevant, innovative and category-changing ideas. These were some of the priority ingredients that NAPA wanted in an agency partner, and we can’t wait to get started,” said Jon Cook, CEO and president at VML.

“NAPA and VML’s biggest priorities are quality, and that’s exactly what we’ll achieve together – campaigns that are not only breakthrough but drive results as well,” said Aaron Evanson, executive creative director at VML.

The Bedford Group in Atlanta managed the review for NAPA AUTO PARTS. The incumbent was Publicis Kaplan Thaler.


About VML
VML is a global marketing agency, and since its founding in 1992 it has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognized brands in the world, including MillerCoors brands Coors and Coors Light, Charter Communications, Colgate-Palmolive, Dell, English Premier League, Gatorade, Hill’s Pet Nutrition, Kellogg, Microsoft, PepsiCo, SAP, Southwest Airlines, U.S. Bank, Wendy’s and Xerox.

Headquartered in Kansas City, Mo., VML has principal offices in 23 locations across six continents. VML has been a member of the WPP Group of global communication agencies since 2001. VML, alongside Y&R Advertising, is a part of the Y&R family within WPP. Learn more at www.vml.com.

About NAPA AUTO PARTS
NAPA (www.NAPAonline.com) was founded in 1925 to meet America's growing need for an auto parts distribution system. Today NAPA has grown to more than 6,000 U.S. NAPA AUTO PARTS stores and 64 distribution centers with more than 400,000 part numbers in inventory and more than 15,000 NAPA AutoCare and AutoCare Collision Centers nationwide.

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