Farrokh Madon named Creative Director of the Year

2 December, 2013


Farrokh Madon

SINGAPORE — Farrokh Madon, Chief Creative Officer Y&R Singapore was named Creative Director of the Year at the Institute of Advertising Singapore’s Hall of Fame Awards, beating out strong competition from his peers on IAS’s annual list of Singapore’s Most Influential Creatives, a veritable ‘Who’s Who’ of senior creative talent in the Lion City.

Madon joined Y&R Singapore as Chief Creative Officer in mid-May 2012. He has won over 100 prestigious creative awards, including multiple Cannes Lions, Grand Prix at AdFest, multiple Gold Spikes and a D&AD Silver Nomination. Madon was the brains behind Singapore’s Most Effective Advertising, becoming the only winner of the Grand Prix in the history of the Singapore Effie Awards. He was the driving force behind creative work that has been featured on CNN's Anderson Cooper show and FOX News, and for 7 consecutive years he’s been named as one of Singapore’s most influential creative directors by the Institute of Advertising Singapore (IAS).

After being named IAS Hall of Fame Creative Director of the Year, Farrokh Madon said, "It's an honour to be recognized by leading clients and agency chief executives. It's the perfect impetus to produce more creative brand building work for clients."

This latest accolade comes soon after Y&R Singapore’s 9 trophy haul at the Creative Circle Awards for multiple clients across numerous disciplines, marking the agency’s best ever showing in the TV category with 4 awards. Y&R’s 9 awards included 2 Silvers and 1 Bronze for Caltex’s ‘Five Star Fuel’ campaign, and 1 Silver for ‘M1 for Everyone’.

Y&R’s Bronze for the Republic of Singapore Navy was the only award handed out for Best Integrated Campaign led by Mobile. And the agency’s 4 Bronzes for Dark Dog included for Copywriting, Design, Radio and Outdoor.

At the time, Madon commented, “What is particularly heartening is that these wins are for our key clients and demonstrate Y&R Singapore’s versatility, spanning, as they do, 5 categories namely Mobile, TV, Outdoor, Radio and Design. Winning four awards for TV is also the most ever in that category for the agency.”
Also in 2013, Y&R Singapore bagged Gold for Mobile Marketing Excellence and Silver for Experiential Marketing Excellence, both for Republic of Singapore Navy. Y&R Singapore also brought home Gold in the SPH is ON category, and was a Finalist for Digital Campaign of the Year, at the SPH iink Awards 2013, for client Workplace Development Authority.


Media Enquiries
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271
Email: magz.osborne@yr.com  

About Y&R
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R also includes specialized companies in every region, such as Bravo, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group.

Y&R’s founder, Raymond Rubicam, believed that the company’s mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.

Y&R’s largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, and Telefonica, among many others.

About Y&R Asia
The Y&R Asia network is headquartered in Singapore and has offices in China, Hong Kong, Japan, the Philippines, Korea, Vietnam, Indonesia, Thailand, India and Malaysia.

The Y&R Philosophy – Resist The Usual

We are united around a single mission: To Resist the Usual. This philosophy is at the heart of everything we do – our approach to business, our creative product, client relationships, our people. We live to innovate, to differentiate ourselves and our clients.

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