Ogilvy & Mather Asia Pacific sweeps Media Magazine Awards
14 December, 2006
Ogilvy & Mather Asia Pacific dominated the agency honours in the Media’s 2006 Agency of the Year Awards. It won Network of the Year, the top prize in award show, supported by its concurrent wins as Creative Agency of the Year (Ogilvy & Mather) and as One-to-One Agency of the Year (OgilvyOne).
Ogilvy & Mather Asia Pacific Chairman Miles Young commented, “2006 was a year for
renewed leadership when we put not only the issue of effectiveness on the industry agenda
but also Asia on the map as a source of world class creativity. Our success is underpinned by recognising that in the region’s largest agency, small must still be beautiful – and we can
combine size with freshness, radicalism and a complete commitment to ideas.”
This year, the agency has been active in many fronts. Setting up Neo@Ogilvy, a digital
media planning and buying business, and being recognized in international creative awards
as a global, not just a regional, force are just two highlights.
Ogilvy & Mather Beijing also won Office of the Year while Ms. Shenan Chuang,
Chairman/CEO Ogilvy & Mather Beijing and Vice-Chairman Ogilvy China, was named
Agency Head of the Year.
All in all, of the six Agency/Agency head awards, Ogilvy took top honours in four of the
categories. It is our belief that in 12 years, no other agency has dominated these awards as we did last night.
As demonstrated by its work on the Motorola business, Ogilvy & Mather partners with
clients in a way that brings big ideas, implemented in all media. Motorola also won Client
Brand of the Year and Client Marketer of the Year.