WPP announces merger between PPGH/JWT and Ubachs Wisbrun in Netherlands
11 December, 2006
WPP announces that its wholly-owned operating company JWT, the leading advertising agency network, has agreed to merge its Dutch operating company PPGH/JWT Groep BV with leading independent agency Ubachs Wisbrun BV (“Ubachs Wisbrun”). WPP will hold a 60% stake in the merged business which will be renamed Ubachs Wisbrun/JWT. Ubachs Wisbrun/JWT will commence trading on 1 January 2007.
Founded in 1996, Ubachs Wisbrun is based in Amsterdam and employs 56 people. Clients include Rabobank, Etos, Schuitema (C1000), ANWB and @Home.
Ubachs Wisbrun’s revenues for the year ended 31 December 2005 were € 8.6 million, with gross assets at the same date of € 5.5m.
This investment continues WPP’s strategy of developing advertising capabilities for existing and new clients in mature markets.