Hill & Knowlton updates its brand with a fresh new look
7 January, 2003
Hill & Knowlton, Inc., one of the world’s premier global communications consultancies, today revealed a new visual identity, the result of several months of brand development and research with focus groups among employees, partners and clients.
"We wanted to show the world that 75 years of market leadership have not made us complacent, and that we’re more willing than ever to innovate – starting with ourselves," said Paul Taaffe, worldwide chairman and chief executive officer of Hill & Knowlton, Inc. "Our new mark is a striking expression of our firm’s personality – our diversity and creativity balanced by professionalism and gravitas. We think it perfectly reflects our capabilities, aspirations and values."
Developed by one of WPP’s leading design agencies, The Partners, the new mark reflects a change in the company’s use of not only the typeface, but also the color, shifting from a single cobalt blue to two colors – brick red and orange. The Partners also worked with Hill & Knowlton to determine the firm’s key brand drivers and values as a reflection of the current firm’s culture.
"’Insights, Expertise and Impact’ – this articulates the qualities that have made us successful for so long," said Paul Taaffe. "Our values – ‘diversity of talent, passion, creativity, innovation, commitment, making a difference, integrity, and high standards’ – embody our central belief in the power of communications to bring positive change that motivates all we do for our clients and our people."
While The Partners provided the design standards and style guides, Bisqit, the London-based design arm of Hill & Knowlton, brought the new visual identity to life in the firm’s stationery and website designs. The new visual identity was launched internally to global staff this past fall with a webcast revealing the new mark, the drivers and the values. Further details on the brand can be viewed at the Brand Microsite located at www.hillandknowlton.com.