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Gina de Mendonca on how to monetize user generated content.
Category:  Digital
Company:  Ogilvy
Added:      November 2008
Source:     Beet.TV
Length:      02:43

User-generated content is notoriously difficult to monetize, but it's not a lost cause: Ogilvy Group Planning Director Gina de Mendonca says it has potential, especially when professionals play a role in curating it. De Mendonca is a partner at the advertising agency's digital division neo@Ogilvy, where she works with clients like IBM.
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